PROSPECTS AND OPPORTUNITIES
Body and health awareness will shape weight management and wellbeing landscape in the years ahead
Current value sales of weight management and wellbeing are expected to increase over the forecast period. Rising health consciousness, body image concerns, and increased demand for convenient and personalised wellness solutions will continue to support category expansion.
Technology, e-commerce and mobile apps will boost consumer interest over the forecast period
The rapid development of e-commerce and digital health platforms, combined with the increasing use of wearable technology and mobile health apps, is also expected to strengthen consumer interest in weight management and wellbeing. Apps are increasingly being used to help manage weight loss efforts and provide crucial information in real-time.
New product development will take into account the popularity of intermittent fasting and keto diets
Intermittent fasting and the keto diet have gained significant traction with consumers seeking effective and sustainable methods for weight loss. Over the forecast period, it is expected that these trends will continue to shape consumer behaviour, with many focusing on strategies that help control energy intake, boost metabolism, and maintain muscle mass while losing fat.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Turkey?
- Which are the leading brands in Weight Management and Wellbeing in Turkey?
- How are products distributed in Weight Management and Wellbeing in Turkey?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Turkey - Category analysis
KEY DATA FINDINGS
Wellness trend and innovation drive growth in weight management and wellbeing in 2025
Herbalife Nutrition maintains its solid category lead
Direct selling remains the leading distribution channel, while e-commerce continues to gain traction
Body and health awareness will shape weight management and wellbeing landscape in the years ahead
Technology, e-commerce and mobile apps will boost consumer interest over the forecast period
New product development will take into account the popularity of intermittent fasting and keto diets
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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