PROSPECTS AND OPPORTUNITIES
Decline for weight loss supplements shows no sign of reversal
There is no indication that weight loss supplements will see a change of fortune and enjoy positive growth during the forecast period, with decline set to persist throughout. Weight loss products will see increasing competition from other products, such as protein bars, as they are also known to curb appetite and are perceived as healthy on-the-go snacks.
Direct selling to remain primary distribution channel
Direct selling will remain the major distribution channel for category products during the forecast period. Players such as Herbalife continue to offer a broad variety of products – for example, meal replacements in the form of countlines.
Slimming teas to see positive but low volume growth as consumers shift to healthier options
Slimming teas is relatively stable and will turn in a positive performance in terms of volume sales over the next five years, though growth rates will be substantially lower than those recorded early in the review period. Most slimming teas seem to work as mild laxatives, causing consumers to quickly lose water weight but with no beneficial impact on overall body fat or longer-term weight.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Lithuania?
- Which are the leading brands in Weight Management and Wellbeing in Lithuania?
- How are products distributed in Weight Management and Wellbeing in Lithuania?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Lithuania - Category analysis
KEY DATA FINDINGS
Decline for weight loss supplements continues into 2024
Direct selling offers sports nutrition to boost sales
Ozempic usage grows while slimming teas gains ground
Decline for weight loss supplements shows no sign of reversal
Direct selling to remain primary distribution channel
Slimming teas to see positive but low volume growth as consumers shift to healthier options
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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