PROSPECTS AND OPPORTUNITIES
Overall demand expected to increase steadily
Weight management and wellbeing looks set to perform positively over the forecast period, with solid volume and current value growth rates projected for all categories. Despite the negative demographic situation in North Macedonia, demand for these types of products is expected remain buoyant as more people become overweight or obese due to population ageing, sedentary lifestyles and unhealthy eating habits.
Slimming teas projected to be the most dynamic category
Slimming teas is predicted to be the fastest developing category within weight management and wellbeing in volume and current value terms over the forecast period. It will continue to profit from the increasing tendency of many Macedonians to consider these products a healthier choice than meal replacement shakes and weight loss supplements due to their natural image.
Investment in digital marketing activities set to rise
Digitalisation is expected to remain one of the most important trends when it comes to competitive strategies in weight management and wellbeing over the forecast period. In addition to increasing advertising via social media and other online platforms, producers will continue to invest in AI-based apps, chatbots and similar digital tools that can be used to create personalised diet and exercise plans, set meal reminders, access virtual weight loss coaching and support services, obtain real-time updates on progress and goals etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in North Macedonia?
- Which are the leading brands in Weight Management and Wellbeing in North Macedonia?
- How are products distributed in Weight Management and Wellbeing in North Macedonia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in North Macedonia - Category analysis
KEY DATA FINDINGS
Concerns about health risks of obesity continue to lift demand
Herbalife Nutrition Ltd retains overall lead
Pharmacies remains the top distribution channel
Overall demand expected to increase steadily
Slimming teas projected to be the most dynamic category
Investment in digital marketing activities set to rise
Consumer Health in North Macedonia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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