The rate of growth in retail current value sales of weight management and wellbeing slowed slightly but remained buoyant in 2025. However, this growth was from a very low base. The prevalence of overweight and obesity is increasing rapidly both globally and in Algeria. This trend is driving demand for weight management and wellbeing products. Algerian health experts have noted a steady rise in the number of obese children and adults each year. Contributing factors include a sedentary lifestyle a

Retail value sales for weight management and wellbeing are rising rapidly in the Philippines in 2025. Urbanisation and the rise of a convenience-driven lifestyle in the Philippines have significantly increased access to processed foods. This shift has contributed to a surge in obesity and related health risks, prompting a growing demand for weight management and wellbeing products. According to the World Health Organization, obesity rates in the Philippines are climbing fast, with processed food

Weight management and wellbeing is expected to register moderate current value growth in Tunisia in 2025. That being said, growth is slowing, as there have been shortages of some imported brands, and also there is limited promotion. In addition, there is significant illicit trade through online channels, and this also dampens value sales. While supplement nutrition drinks continue to account for most value sales, weight loss supplements are expected to register the highest value growth. There we

Value sales of weight management and wellbeing are rising in New Zealand in 2025. Meal replacement is the largest subcategory by value, contributing a steady performance in retail value terms over the review period, despite being impacted by declining volumes. Meal replacement products have faced declining popularity over the review period due to consumer fatigue, increased preference for varied and real food options, and lasting shifts toward home cooking, despite brand efforts to diversify off

Value sales of weight management and wellbeing in Nigeria continue to rise in 2025, supported by more stable economic conditions and a growing awareness of health and body image. Although prices remain high, the rate of unit price increase has moderated significantly compared with 2024, when sharp currency depreciation caused steep cost escalation. This stabilisation has allowed for modest volume recovery.

Value sales of weight management and wellbeing registered further growth in 2025. The prevalence of overweight and obesity is rising globally, including in Kenya, with studies showing a particularly significant increase among women. Key contributing factors include urbanisation, socioeconomic status, and dietary habits, compounded by sedentary lifestyles and insufficient levels of moderate-to-vigorous physical activity. This upward trend in overweight and obesity is driving growing demand for we

Value sales of weight management and wellbeing are rising in 2025, although growth is slight as competitive pressure intensifies. The category is facing challenges as weight loss supplements struggles. The segment is populated with direct selling brands, which are facing increased competition from non-direct selling brands. Rising living costs and greater availability of lower-priced alternatives from non-direct-selling brands are constraining growth for companies such as Nu Skin Enterprises and

In 2025, dietary supplements in Italy continued to show solid growth in both volume and value terms, confirming its status as a key consumer health product for Italian consumers. This expansion is driven by consumers’ increasingly preventative approach to health. In fact, Italians no longer just use supplements to address specific deficiencies but integrate them into their daily routine to support overall well-being, strengthen the immune system, improve energy and vitality, and prevent ageing a

In 2025, weight management and wellbeing in Ireland experienced a modest decline in overall sales performance, reflecting a continued shift in consumer behaviour towards natural weight loss methods such as regular exercise and active lifestyles.

Weight management and wellbeing in Spain is projected to continue to see slight, but steady growth in terms of retail current value sales over 2025. However, a positive growth performance in retail current value sales terms is only anticipated from the leading category, weight loss supplements, and the fastest-growing category, supplement nutrition drinks. These are also the only categories expected to post retail volume growth. In addition to general health and wellness trends promoting healthy

Weight management and wellbeing in South Africa is projected to see further strong, if slower, retail current value sales growth over 2025. While inflationary pressure on prices is driving retail value sales, rising demand, with all significant categories projected to see growth in retail volume sales, also plays an important role. Meal replacement and weight loss supplements dominate weight management and wellbeing in South Africa. These categories are predominantly marketed towards middle- and

Weight management and wellbeing in North Macedonia is set to show another impressive performance in current value growth terms in 2025. Demand in all categories remains robust, as the numbers of people in the country who are overweight or obese are increasing, and so too is public awareness that these conditions heighten the risk of serious health problems like heart disease, type 2 diabetes, hypertension and certain kinds of cancer. Rising image-consciousness is also encouraging consumers to tr

Sales of weight management and wellbeing have seen moderate growth in current value terms in 2025. This moderate growth reflects the growing consumer scepticism toward traditional weight loss products like meal replacement. Economic challenges have also led to more cautious spending behaviour, with consumers favouring multifunctional products that offer better value. Functional foods and wellness apps have also gained traction, offering convenient, daily-use alternatives that have reduced relian

Retail value sales of weight management and wellbeing are expected to rise in current terms in Indonesia in 2025, supported by rising health consciousness and lifestyle shifts driven by urbanisation and digital culture. While the category once catered mainly to individuals aiming for aesthetic goals, today’s consumer increasingly sees weight management through the broader lens of mental and physical wellbeing.

Sales of weight management and wellbeing have seen strong growth in current value terms in 2025. Sales have been driven by an increasing focus on preventative health, alongside the increasing availability of more convenient product formats (eg powders, RTD, gummies etc) and product discovery on social commerce. Thailand’s obesity rate is rising which is leading to a surge in demand for solutions, such as weight management and wellbeing, to help consumers manage their weight and thereby prevent t

The value sales of weight management and wellbeing products in Hong Kong continue to grow in 2025, reflecting underlying trends towards health and wellness among consumers. As individuals increasingly prioritise their health, products focused on weight management and overall wellbeing are gaining traction. Consumers are actively seeking solutions to lose weight and improve their health, leading to heightened interest in these categories.

Though weight management and wellbeing in Saudi Arabia is posting value sales growth in 2025, the category continues to witness challenges. Despite high obesity rates, local consumers are increasingly shifting towards medicalised options such as surgeries and GLP-1 therapies, leaving the category under pressure. Competition from diet centres, sports nutrition and meal subscription services further limits growth, while regulatory enforcement has intensified, with the Ministry of Health tightening

Weight management and wellbeing had no significant presence in Uzbekistan in 2025, due to a lack of consumer concern about obesity and scepticism towards products on the landscape. Furthermore, Uzbeksitanis tend to regard obesity as a sign of being “well-fed” and prosperous.

Value sales of weight management and wellbeing products increased in Greece in 2025, reflecting rising interest in wellness, fitness, and a healthier lifestyle. However, a notable shift in consumer perceptions is taking place. Weight loss is no longer the primary motivator for purchasing these products; instead, Greek consumers are increasingly prioritising overall wellbeing, balanced nutrition, and an active lifestyle.

Weight management and wellbeing is expected to register muted current value growth in Portugal in 2025. That being said, value vales are supported by a growing obese population and a realisation of the health implications of being overweight. However, one factors that is having a negative impact is the growing popularity of prescription GLP-1 weight loss injections, that help manage weight by reducing appetite and slowing digestion, leading to increased feelings of fullness and reduced food inta

Weight management and wellbeing has seen positive value growth in 2025, but this growth has been slower than in the previous year. One of the main reasons is that sales of semaglutide products (GLP-1s) such as Ozempic and Wegowy have exploded in Denmark in recent years due to their ability to help consumers achieve rapid weight loss. Both of these products are made by local company Novo Nordisk, which is a well-known and trusted company by many Danish consumers. In addition, the Danish media has

Weight management and wellbeing is expected to see another year of healthy growth in current value terms in Uruguay in 2025. Supplement nutrition drinks has performed particularly well over the review period, supported by wider consumer adoption - specially by younger adults - who are increasingly adopting a preventative approach to health and wellbeing.

In Malaysia, value sales of weight management and wellbeing are recording only slight growth in 2025. Malaysians are facing greater financial pressures, leaving a reduced budget for non-essential products. Many consumers are switching to alternatives, adopting healthier lifestyles through exercise and diet to manage weight naturally instead of relying on products such as meal replacements or weight loss supplements.

Weight management and wellbeing in Sweden is enjoying positive value growth in 2025, but the pace has slowed compared with the previous two years. A key factor is the surge in demand for prescription semaglutide products such as Ozempic and Wegovy, which have received widespread media coverage and gained significant consumer trust for weight loss. This has intensified competition for traditional OTC weight management products.