PROSPECTS AND OPPORTUNITIES
Rising demand for weight management and wellbeing products
Weight management and wellbeing value sales are forecast to increase steadily in constant value terms, with all categories showing gains. Consumers continue to deal with obesity and weight issues as a consequence of busy modern lifestyles with many facing the challenge of finding time to exercise and eat well.
Growing role for social media
Social media is expected to continue to impact the weight management and wellbeing category, as consumers increasingly look for effective and budget friendly weight management solutions on social media. For example, in 2024, a drink called “oatzempic” trended on TikTok with users claiming significant weight loss from the home-made beverage created from rolled oats, water, lime juice and cinnamon.
Weight loss drugs pose competition for the category
GLP-1 weight loss drugs will continue to pose a challenge for weight management over the forecast period. GLP-1 based weight loss drugs offer convenient and significant weight loss on a timely schedule.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Canada?
- Which are the leading brands in Weight Management and Wellbeing in Canada?
- How are products distributed in Weight Management and Wellbeing in Canada?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Canada?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Canada - Category analysis
KEY DATA FINDINGS
Weight management and wellbeing registers robust growth
Abbot Laboratories Inc bolsters its leading position
Pharmacies attract shoppers with wide range of products, promotions and loyalty programs
Rising demand for weight management and wellbeing products
Growing role for social media
Weight loss drugs pose competition for the category
Consumer Health in Canada - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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