PROSPECTS AND OPPORTUNITIES
Higher purchasing power to support volume growth
As purchasing power continues to improve, retail volume sales in all weight management and wellbeing categories are expected to return to positive territory during the first two years of the forecast period. Overall demand should grow steadily as the numbers of people who are overweight or obese in Hungary are increasing, and consumers are becoming more cognisant of the many health risks associated with these conditions.
Alternative solutions pose a threat to category development
Weight management and wellbeing is expected to face some challenges over the forecast period, resulting from the growing consumer interest in healthy diets, regular sports and exercise, together with competition from professional weight loss specialists. Hungarians are keen to embrace alternative solutions that are more natural and holistic.
Innovation to have a positive impact on weight management and wellbeing
Innovation should have a positive impact on the performance of weight management and wellbeing over the forecast period, notably in weight loss supplements. The expansion of product portfolios and development of more effective weight loss supplements will support category growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Hungary?
- Which are the leading brands in Weight Management and Wellbeing in Hungary?
- How are products distributed in Weight Management and Wellbeing in Hungary?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Hungary - Category analysis
KEY DATA FINDINGS
Volume sales begin to recover in weight management and wellbeing
Consumers increase uptake of weight loss supplements
BioTech USA extends its overall lead
Higher purchasing power to support volume growth
Alternative solutions pose a threat to category development
Innovation to have a positive impact on weight management and wellbeing
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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