PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing faces ongoing competitive threats
Weight management and wellbeing is expected to see increased competition from other consumer health categories over the forecast period. Sports nutrition products such as protein/energy bars and sports protein RTD products are increasingly being developed and marketed as healthy on the go meals or snacks rather than products specifically for increasing protein intake.
Plant-based trend offers scope for product development in meal replacement
As the number of consumers with specific dietary requirements such as vegan, vegetarian, etc. it is expected that manufacturers of meal replacements will focus on continued product development and launches over the forecast period to meet the growing demand.
Rx obesity products will put further pressure on weight loss supplements
The prescription of semaglutide products, such as Ozempic and Wegovy is expected to increase over the forecast period as media coverage and social media posts raise awareness of these drugs. This will mainly result in competition for other Rx Obesity products but also for other weight management products such as weight loss supplements which is expected to see declining sales over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Sweden?
- Which are the leading brands in Weight Management and Wellbeing in Sweden?
- How are products distributed in Weight Management and Wellbeing in Sweden?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Sweden - Category analysis
KEY DATA FINDINGS
Weight management and wellbeing is under pressure
Competition from prescription weight management medicines
Meal replacement reports marginal volume growth
Weight management and wellbeing faces ongoing competitive threats
Plant-based trend offers scope for product development in meal replacement
Rx obesity products will put further pressure on weight loss supplements
Consumer Health in Sweden - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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