PROSPECTS AND OPPORTUNITIES
Category growth remains modest amid competition
Weight management and wellbeing is expected to continue growing, though growth may be curbed as consumers embrace broader health and wellness lifestyles focused on diet and exercise. OTC weight management products will remain under pressure from healthier living trends as well as competing consumer health categories.
Semaglutide use set to rise further
Sales of semaglutide products such as Ozempic and Wegovy are forecast to continue increasing as awareness spreads through media and social platforms. This trend is expected to draw further consumer attention away from traditional weight loss remedies.
Functional foods and convenience to intensify competition
Other consumer health segments such as protein bars and protein RTD beverages are likely to see increased overlap with weight management, as they are positioned as convenient, healthy meal or snack options. Their wide availability through convenience stores and vending channels is expected to provide strong competition for more specialised weight loss products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Sweden?
- Which are the leading brands in Weight Management and Wellbeing in Sweden?
- How are products distributed in Weight Management and Wellbeing in Sweden?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Sweden - Category analysis
KEY DATA FINDINGS
Impact of semaglutide weighs on category performance
Nutricia remains leader while challengers emerge
Digital platforms dominate distribution
Category growth remains modest amid competition
Semaglutide use set to rise further
Functional foods and convenience to intensify competition
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!