PROSPECTS AND OPPORTUNITIES
Health trend to support further growth if the price is right
Rising health and image consciousness will continue to drive demand for weight management and wellbeing products in Kazakhstan over the forecast period to 2019. Rising obesity rates and a growing 65-year-old-and-over population will also support future sales growth.
Development of the direct sales channel and social networks
Direct selling remained the main distribution channel for weight management and wellbeing in 2024 and this is expected to continue over the forecast period as the channel is developing. The Direct Selling Association notes that the number of direct selling companies is increasing in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Kazakhstan?
- Which are the leading brands in Weight Management and Wellbeing in Kazakhstan?
- How are products distributed in Weight Management and Wellbeing in Kazakhstan?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Kazakhstan - Category analysis
KEY DATA FINDINGS
Weight management and wellbeing benefits from rising health and image consciousness
Weight loss supplements dominated by international brands
Consumers appreciate the affordability and naturalness of slimming teas
Health trend to support further growth if the price is right
Development of the direct sales channel and social networks
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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