Weight management and wellness is expected to face significant competition from other consumer health categories over the forecast period. Sports nutrition options such as protein/energy bars and sports protein RTD are increasingly being developed and marketed as healthy on-the-go meals or snacks rather than products specifically designed to increase protein intake.
German consumers are actively looking for healthy and natural ingredients that offer simple nutritional benefits. Plant-based products containing herbal extracts can potentially drive demand across weight management and wellbeing, with specific herbal extracts such as green tea, turmeric, garcinia cambogia, caralluma fimbriata and cayenne pepper becoming increasingly popular.
Prescribing of semaglutide products such as Ozempic and Wegovy is expected to increase over the forecast period as media coverage and social media posts raise awareness of these drugs. This competition from Rx obesity will place further pressure on weight management products such as OTC obesity and weight loss supplements, which are expected to see weak performances over the forecast period.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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