PROSPECTS AND OPPORTUNITIES
Lifestyle trends to push demand
Weight management and wellbeing in Germany is projected to see positive retail volume and value (constant 2025 prices) sales growth, driven by meal replacement, over the forecast period.
Players to incorporate science and a holistic approach
Weight management and wellbeing players are expected to leverage scientific discoveries and new modalities to complement pharmaceutical interventions. The aim is to offer added-value solutions to customers seeking to enhance their experience of weight management supplements and minimise side-effects.
The category faces strong competition
The competition from other consumer health categories is expected to increase in the forecast period. Sports nutrition product types like protein bars and sports protein RTD are increasingly being developed and marketed as healthy meals or snacks that increase protein intake and are suitable for on-the-go consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Germany?
- Which are the leading brands in Weight Management and Wellbeing in Germany?
- How are products distributed in Weight Management and Wellbeing in Germany?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Germany - Category analysis
KEY DATA FINDINGS
Meal replacement continues to drive the category although alternatives abound
Huel invests to make gains
E-commerce consolidates leading position
Lifestyle trends to push demand
Players to incorporate science and a holistic approach
The category faces strong competition
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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