PROSPECTS AND OPPORTUNITIES
Growing desire to look and feel good expected to underpin category growth over the forecast period
Weight management and wellbeing is seen to have high potential in Ukraine in terms of per capita consumption. However, comparatively low consumer incomes and Russia’s ongoing war in the country will likely complicate the situation, at least at the beginning of the forecast period.
Meal replacement set to benefit from convenience and increased competition
Meal replacement is expected to benefit from an increased consumer focus on achieving a balanced nutrition as well as a time saving solution to cooking regular meals. It is also expected that the assortment of such products will expand leading to increased price competition and thus to more affordably priced products which could make the category accessible to a wider audience.
Direct selling and e-commerce set to be key channels in the future of weight management and wellbeing
Direct selling is expected to continue playing a key role in the future growth prospects of weight management and wellbeing. However, as more brands and companies are expected to enter the Ukrainian market it is expected that e-commerce will take on a more prominent role with it having the potential to offer more competitive prices alongside the convenience of home delivery.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Ukraine?
- Which are the leading brands in Weight Management and Wellbeing in Ukraine?
- How are products distributed in Weight Management and Wellbeing in Ukraine?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Ukraine - Category analysis
KEY DATA FINDINGS
Unhealthy lifestyle habits fuelling demand for weight management and wellbeing
Weight loss supplements remain on top thanks to strong product range and widespread availability
Herbalife remains on top but the competition is becoming increasingly fragmented
Growing desire to look and feel good expected to underpin category growth over the forecast period
Meal replacement set to benefit from convenience and increased competition
Direct selling and e-commerce set to be key channels in the future of weight management and wellbeing
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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