PROSPECTS AND OPPORTUNITIES
Limited opportunities for recovery
As younger generations of consumers are more interested in products that help them to stay fit and healthy, instead of purely losing weight, there is likely to be limited growth potential for products positioned for slimming. Retail volume sales of weight loss supplements and supplement nutrition drinks are projected to decline over the forecast period, although meal replacement offers a brighter spot.
Companies reposition products to regain consumer interest
Given the limited growth potential of weight loss supplements, companies are starting to reposition their products from weight loss supplements to general weight management and wellbeing. Instead of putting the emphasis on weight loss, there is a shift in marketing towards wellbeing and balanced nutrition.
Diet trends and developments in food are unfavourable to meal replacement
Generation Z is increasingly relying on social media for nutrition/diet information and trends. Amidst the popularity of keto or paleo diets or intermittent fasting, there is low interest in weight management and wellbeing products.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Greece?
- Which are the leading brands in Weight Management and Wellbeing in Greece?
- How are products distributed in Weight Management and Wellbeing in Greece?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Greece - Category analysis
KEY DATA FINDINGS
Price rises hamper retail volume sales
Competition with sports nutrition hinders meal replacement
Healthier lifestyle develops as a route to weight loss
Limited opportunities for recovery
Companies reposition products to regain consumer interest
Diet trends and developments in food are unfavourable to meal replacement
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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