PROSPECTS AND OPPORTUNITIES
Rising prevalence of obesity supports future growth
Value sales of weight management and wellbeing products in Kenya are projected to grow steadily over the forecast period. This growth will be supported by the anticipated expansion in brand availability and the strong market presence of premium products within the category.
Technological innovation in herbal/traditional products
Over the forecast period, technological advancements are expected to address many traditional challenges in herbal/traditional products, resulting in safer, more effective, and consistent offerings. Technological advances, such as distillation and improved microscopy, will enhance the analysis and study of plant compounds, supporting better product formulation.
Growth of weight loss surgeries challenges traditional products
The increasing availability of weight loss procedures at competitive rates may, however, pose a challenge to sales of weight loss products, as consumers may opt for these quicker, more permanent solutions over traditional supplements or slimming teas, potentially leading to a decline in demand for such products over the coming years.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Kenya?
- Which are the leading brands in Weight Management and Wellbeing in Kenya?
- How are products distributed in Weight Management and Wellbeing in Kenya?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Kenya - Category analysis
KEY DATA FINDINGS
Obesity and overweight on the rise in Kenya
Sky Healthcare Ltd remains the leading player
Pharmacies benefit from offering expert advice
Rising prevalence of obesity supports future growth
Technological innovation in herbal/traditional products
Growth of weight loss surgeries challenges traditional products
Consumer Health in Kenya - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!