PROSPECTS AND OPPORTUNITIES
Natural slimming teas are expected to outperform weight loss supplements
Slimming teas are expected to perform well within the weight management category due to increasing health awareness among Kenyans. Brands like Slimatea from Ideal Health Inc have performed well, reflecting their growing popularity.
Higher cost of living is expected to impact weight loss supplements
The high cost of living and currency fluctuations in Kenya will push more consumers to prioritise essential goods over non-essential products in the short-term. Higher-priced weight loss supplements are likely to lose some ground as a result.
Surge in weight loss surgeries is set to continue challenging traditional products
The growing desire for a slim and healthy body has led to a surge in the number of clinics in Kenya offering weight loss surgeries, both invasive and non-invasive. This rise in establishments is making such procedures more accessible, attracting a larger number of Kenyans seeking rapid weight loss solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Kenya?
- Which are the leading brands in Weight Management and Wellbeing in Kenya?
- How are products distributed in Weight Management and Wellbeing in Kenya?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Kenya - Category analysis
KEY DATA FINDINGS
Consumer demand for quick fix solutions drives surge in black market weight loss drugs
Kenyans opt for affordable weight loss products due to high cost of living
Urban fitness culture creates demand for weight management and wellbeing products
Natural slimming teas are expected to outperform weight loss supplements
Higher cost of living is expected to impact weight loss supplements
Surge in weight loss surgeries is set to continue challenging traditional products
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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