PROSPECTS AND OPPORTUNITIES
Value sales expected to increase over the forecast period, with the weight loss supplements remaining dynamic
Value sales of weight management and wellbeing are expected to grow stronger over the forecast period. The weight loss supplement market in Serbia is expected to be dynamic and growing, offering a wide variety of herbal and compound-based products.
Pending launch of peptide-based anti-obesity and diabetes treatment set to mark a major innovation in Serbia
A significant development is the pending launch of peptide-based anti-obesity and diabetes treatment medicines by the Serbian pharmaceutical company Galenika. These drugs, which are already registered in Brazil, received authorisation in Serbia and are expected to be available on the Serbian market in Q1 of 2026.
A focus on healthy diets, exercise, and mindful eating, may slow the growth of weight loss supplements
Consumers’ growing health awareness may slow down the potential growth of weight loss supplements. Health-cautious consumers are expected to shift demand towards more natural and evidence-backed approaches to shedding weight, rather than taking a supplement.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Serbia?
- Which are the leading brands in Weight Management and Wellbeing in Serbia?
- How are products distributed in Weight Management and Wellbeing in Serbia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Serbia - Category analysis
KEY DATA FINDINGS
Sales supported by wide array of weight management and wellbeing products, include natural options
Biomed retains lead thanks to strong brand trust, while ESI Citrolinea benefits “fat burner” reputation
Pharmacies remain important, while e-commerce grows in line with social media trends promoting such products
Value sales expected to increase over the forecast period, with the weight loss supplements remaining dynamic
Pending launch of peptide-based anti-obesity and diabetes treatment set to mark a major innovation in Serbia
A focus on healthy diets, exercise, and mindful eating, may slow the growth of weight loss supplements
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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