PROSPECTS AND OPPORTUNITIES
Rising incomes and growing obesity awareness to boost demand
Improved economic conditions and stabilising inflation are expected to support sustained growth in weight management and wellbeing over the forecast period. Rising disposable incomes will enable more consumers to afford these largely discretionary products.
Innovation and affordability expand consumer base
Although category growth will be supported by improving conditions, affordability remains a major constraint. Most consumers will continue to prioritise essential healthcare purchases, making it crucial for companies to introduce affordable formats - such as single-serve sachets or smaller pack sizes - to widen accessibility.
Holistic wellness and digital engagement will drive long-term growth
Broader health and wellness trends in Nigeria will continue to underpin demand for weight management and wellbeing products. Growing focus on fitness, nutrition and self-care - particularly among younger consumers - creates opportunities for brands to position themselves as part of a holistic lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Nigeria?
- Which are the leading brands in Weight Management and Wellbeing in Nigeria?
- How are products distributed in Weight Management and Wellbeing in Nigeria?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Nigeria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Nigeria - Category analysis
KEY DATA FINDINGS
Category recovery supported by rising health awareness
Complan leads a fragmented competitive landscape
Direct selling retains lead but pharmacies and e-commerce gain ground
Rising incomes and growing obesity awareness to boost demand
Innovation and affordability expand consumer base
Holistic wellness and digital engagement will drive long-term growth
Consumer Health in Nigeria - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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