PROSPECTS AND OPPORTUNITIES
Ongoing sales will be supported by rising health-consciousness
Sales of weight management and wellbeing will maintain positive sales over the forecast period. Factors like sedentary lifestyles, easy access to calorie-dense processed foods, and changing dietary patterns are expected to continue to contribute to weight problems in Georgia.
Innovations expected in products containing specialist ingredients
Innovations are expected to be seen in specialist products over the forecast period. These will include those which stimulate fat burning, contain enzymes such as alpha-lipoic acid (ALA), a supplement for managing chronic diseases characterised by oxidative stress, notably diabetic neuropathy, and those which contain plant extracts to stimulate weight loss, such as green tea and rhodiola.
The rise of healthy lifestyles could potentially slow down sales of weight management products
Health and wellness trends will continue strongly over the forecast period, stimulating active lifestyles, healthy diets, and an overall preventative approach to health and wellbeing in local consumers. In turn, more people are expected to adopt a holistic approach to weight management, and this has the potential to slow down consumption of weight management products in Georgia over the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Georgia?
- Which are the leading brands in Weight Management and Wellbeing in Georgia?
- How are products distributed in Weight Management and Wellbeing in Georgia?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Georgia - Category analysis
KEY DATA FINDINGS
Sales of weight management and wellbeing supported by consumers’ growing health awareness
ESI maintains lead thanks to limited competition, while less-known products increase in product ranges and availability
Pharmacies maintain the strongest sales, while e-commerce offers convenience to consumers
Ongoing sales will be supported by rising health-consciousness
Innovations expected in products containing specialist ingredients
The rise of healthy lifestyles could potentially slow down sales of weight management products
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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