PROSPECTS AND OPPORTUNITIES
Diversifying health priorities drive segmentation in wellbeing market
Retail value sales of weight management and wellbeing are expected to rise over the forecast period. In recent years, consumer interest in health and wellness has expanded beyond weight loss to encompass a broader range of indicators such as muscle mass, sleep quality, gut health, and mental wellbeing.
Stricter ingredient reviews and GMP rules slow supplement development but boost industry trust
Following the red yeast rice incident, Japan’s supplements industry entered a phase of regulatory reform aimed at improving product safety and restoring public confidence. In April 2025, new rules came into effect requiring the Consumer Affairs Agency to conduct a thorough review of all newly submitted ingredients for up to 120 days.
Supplement nutrition drinks has potential role in addressing needs of ageing population
Supplement nutrition drinks is expected to continue growing in retail current value terms in the forecast period in Japan, bolstered by the ageing population. With an elderly and ageing population, improving or extending healthy life expectancy is a crucial social issue in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Weight Management and Wellbeing in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Weight Management and Wellbeing in Japan?
- Which are the leading brands in Weight Management and Wellbeing in Japan?
- How are products distributed in Weight Management and Wellbeing in Japan?
- How has the regulatory and operating environment for Weight Management and Wellbeing changed in Japan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Weight Management and Wellbeing
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Weight Management and Wellbeing in Japan - Category analysis
KEY DATA FINDINGS
Recovery in weight management and wellbeing highlights category winners and losers
OTC obesity struggles to gain ground in Japan's weight management market
Healthcare reform and chronic disease prevention reshape Japan's wellbeing market
Diversifying health priorities drive segmentation in wellbeing market
Stricter ingredient reviews and GMP rules slow supplement development but boost industry trust
Supplement nutrition drinks has potential role in addressing needs of ageing population
Consumer Health in Japan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Weight Management and Wellbeing
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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