PROSPECTS AND OPPORTUNITIES
Demographic and environmental factors to sustain demand
Value sales of dermatologicals are expected to rise steadily over the forecast period, supported by a combination of demographic shifts, environmental pressures and changing consumer behaviour. Austria’s ageing population will continue to drive demand for a wide range of treatments, as older consumers require more intensive skin care to address conditions linked to thinning skin, circulatory issues or side effects of medications such as blood thinners.
Research and technology expanding treatment options
Advances in dermatological science are set to influence the market over the long term, even if most breakthroughs will primarily remain within specialist care. Globally and in Austria, researchers are now able to measure molecular signals at a single-cell level, create three-dimensional skin reconstructions and use advanced imaging techniques to better understand skin conditions and their treatment.
Wellness trends and blurred lines with dermo-cosmetics
Growing consumer interest in health and wellness will continue to shape demand for skin-related products, though the impact on dermatologicals will be mixed. Many Austrians are striving to adopt healthier lifestyles, but long-term behavioural change is gradual, and the prevalence of sedentary routines and obesity will sustain ongoing demand for treatments of related conditions.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Austria?
- Which are the leading brands in Dermatologicals in Austria?
- How are products distributed in Dermatologicals in Austria?
- How has the regulatory and operating environment for Dermatologicals changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Austria - Category analysis
KEY DATA FINDINGS
Everyday lifestyles and health factors sustaining demand
Established players strengthened by trusted portfolios
Pharmacies dominant while e-commerce expands for discretion
Demographic and environmental factors to sustain demand
Research and technology expanding treatment options
Wellness trends and blurred lines with dermo-cosmetics
Consumer Health in Austria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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