PROSPECTS AND OPPORTUNITIES
Minimal growth expected in dermatologicals
Dermatologicals are expected to witness stagnant growth in constant value terms over the forecast period. Growth will be hampered by lower inflation and limited innovation from players.
Antiparasitics/lice (head and body) treatments not as widespread
Demand for antiparasitics/lice (head and body) treatments is limited in Hungary as such problems are not widespread in the country and consumers rarely need to invest in these products. Competition is low in antiparasitics/lice (head and body) treatments with only a limited number of products available.
Promising outlook for medicated shampoos
Medicated shampoos are predicted to see steady growth in constant value sales over the forecast period, driven by rising consumer interest and further product innovation. However, hair loss treatments are expected to come under pressure due to low levels of promotion and the relatively high cost of such products.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Hungary?
- Which are the leading brands in Dermatologicals in Hungary?
- How are products distributed in Dermatologicals in Hungary?
- How has the regulatory and operating environment for Dermatologicals changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Hungary - Category analysis
KEY DATA FINDINGS
Dermatologicals is starting to recover as inflationary pressures ease
Consumer demand for hair loss and medicated shampoo picks up slightly
Bayer Hungária Kft reinforces its leading position in dermatologicals
Minimal growth expected in dermatologicals
Antiparasitics/lice (head and body) treatments not as widespread
Promising outlook for medicated shampoos
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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