PROSPECTS AND OPPORTUNITIES
Vaginal antifungals faces retail slowdown and sluggish growth in store-based retail
Value sales of overall dermatologicals are expected to see steady rises over the forecast period, though some segments may struggle. While hospital outpatient departments remain the primary battlefield for vaginal antifungals, the retail channel is undergoing a marked downturn.
Digital innovations driving personalised consumer experiences
Digital and technological advancements are increasingly reshaping the OTC dermatologicals market in China, enabling more personalised, convenient and data-driven consumer experiences. A notable development is Wanma’s Mandi WeChat programme, which directly embeds a one-to-one hair growth service.
Intensified competition expected in topical germicidals/antiseptics
The healthy growth momentum of topical germicidals/antiseptics in China in the review period, partially fuelled by the success of dominant player Bactroban (from Haleon China Co) is attracting new competitors, with competition set to heat up in the forecast period. Traditionally more of a niche within the broader Chinese dermatologicals landscape than antifungals or antipruritics, topical germicidals/antiseptics has expanded quickly thanks to Bactroban’s effective consumer education.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in China?
- Which are the leading brands in Dermatologicals in China?
- How are products distributed in Dermatologicals in China?
- How has the regulatory and operating environment for Dermatologicals changed in China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in China - Category analysis
KEY DATA FINDINGS
Antifungals and hair-loss treatments drive growth in dermatologicals in 2025
Xian Janssen leads overall, while Wanma gains ground as it heads up hair loss treatments
Rising influence of social media supports e-commerce expansion
Vaginal antifungals faces retail slowdown and sluggish growth in store-based retail
Digital innovations driving personalised consumer experiences
Intensified competition expected in topical germicidals/antiseptics
Consumer Health in China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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