PROSPECTS AND OPPORTUNITIES
Antipruritics and hair loss treatments to outperform other categories
Dermatologicals in Italy is projected to experience year-on-year decline in value terms over the forecast period, driven mainly by price increases rather than a real increase in sales volumes. The constant ageing of the Italian population is a structural factor that should sustain demand for products like antipruritics: with age, problems such as dry skin and itching naturally increases, making specific moisturising and anti-itching products more necessary.
External threats posed from skincare and food supplements
In the forecast period, over-the-counter dermatological products in Italy will face a growing risk of cannibalisation by complementary products, such as skincare and food supplements. The rise of dermatological face creams, sunscreens with additional benefits, and specific supplements for hair loss or skin health offers consumers a more wellness-oriented alternatives, often perceived as more natural and customisable.
Evolution of pharmacy channel offers growth potential
The transformation of Italian pharmacies into ‘service pharmacies’ represents one of the potential growth drivers for dermatologicals. The expansion of services such as dermatological consultations, skin screening, and above all teledermatology, makes it possible to identify the health needs of the population at an early stage, offering timely and personalised solutions even for recurring or chronic skin disorders.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Italy?
- Which are the leading brands in Dermatologicals in Italy?
- How are products distributed in Dermatologicals in Italy?
- How has the regulatory and operating environment for Dermatologicals changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Italy - Category analysis
KEY DATA FINDINGS
Mixed performance in dermatologicals
Bayer SpA maintains solid lead in dermatologicals
Pharmacies attract consumers with professional advice and detailed product knowledge
Antipruritics and hair loss treatments to outperform other categories
External threats posed from skincare and food supplements
Evolution of pharmacy channel offers growth potential
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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