PROSPECTS AND OPPORTUNITIES
Children's dermatological products see continued decline due to progressively falling birth rates
Children's dermatological products, including not only nappy (diaper) rash treatments and paediatric dermatologicals, but also antiparasitics/lice (head and body) treatments, are set to struggle in the forecast period, continuing the trend seen in recent years. This contraction is directly linked to the birth rate in Italy, which again registered a decline in 2023, to the lowest level ever recorded.
Minoxidil and ketoconazole based products will continue to thrive as stress fuels growth in anti-dandruff and scalp care in Italy
The increasing level of stress and anxiety due to a challenging and uncertain economic situation for the Italian consumer, as well as geopolitical uncertainties and the post-COVID-19 phase, could play an increasingly important role in the demand for dermatologicals in the forecast period. Some categories such as hair loss treatments, antipruritics and medicated shampoos could see demand bolstered by skin reactions typical of stress.
Cosmetics increasingly challenging OTC dermatologicals and blurring lines for sensitive skin and hair loss products
In Italy, the OTC dermatologicals category, in particular those products designed for sensitive skin and hair loss, may face increasing competition from the cosmetics industry in the near future. Cosmetics companies are showing interest in expanding their range towards products with established dermatological benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Italy?
- Which are the leading brands in Dermatologicals in Italy?
- How are products distributed in Dermatologicals in Italy?
- How has the regulatory and operating environment for Dermatologicals changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Italy - Category analysis
KEY DATA FINDINGS
Dermatologicals category slows down after price hikes, lacking growth drivers in the post-COVID-19 era
Early heat fuels antihistamines boom as Italians seek relief outdoors after pandemic
Stress and alopecia amongst young people drive hair loss market with minoxidil holding strong despite the rising natural trend
Children's dermatological products see continued decline due to progressively falling birth rates
Minoxidil and ketoconazole based products will continue to thrive as stress fuels growth in anti-dandruff and scalp care in Italy
Cosmetics increasingly challenging OTC dermatologicals and blurring lines for sensitive skin and hair loss products
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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