PROSPECTS AND OPPORTUNITIES
Increasing consumer awareness creating demand and inspiring innovation
Sales of dermatologicals are expected to rise over the forecast period overall, as awareness around the treatment of skin conditions is set to increase, driven by healthcare advocacy groups, influencer culture and growing consumer interest in health and wellness. Eczema, for instance, is a long-term inflammatory skin condition marked by itchiness, redness, and in some cases, secondary infections.
Healthtech aims to destigmatise taboo topics in men’s health
Demand for hair loss treatments in Australia saw robust across the review period, with OTC sales benefiting from the broader cultural shift whereby men’s health is no longer a taboo topic, but part of everyday conversation. This openness is being driven in part by the rise of digital health platforms like Mosh, which are reshaping how men engage with personal care and wellness.
Herbal/traditional products attracting interest in treating headlice
Dermatologicals has a strong presence of herbal/traditional products, many of which fall under antiparasitics/lice (head and body) treatments, through either specialised herbal headlice brands (eg Moov, NitWits) or herbal SKUs within standard/chemical headlice brand portfolios (eg Neutralice Natural Oils). This represents an area of growing interest for Australian parents some of whom are seeking natural remedies for their children’s headlice, with this also tapping into a broader health and wellness trend towards natural products.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Australia?
- Which are the leading brands in Dermatologicals in Australia?
- How are products distributed in Dermatologicals in Australia?
- How has the regulatory and operating environment for Dermatologicals changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Australia - Category analysis
KEY DATA FINDINGS
Consumers are seeking a diverse range of treatments for skin health issues
Competitive landscape remains highly fragmented
Pharmacies dominate with a grwing focus on omnichannel strategies
Increasing consumer awareness creating demand and inspiring innovation
Healthtech aims to destigmatise taboo topics in men’s health
Herbal/traditional products attracting interest in treating headlice
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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