PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Dermatologicals will register positive but muted constant value growth over the forecast period. A dampener on value sales is that there is also significant illicit trade and given that they have bypassed official channels and tariffs, are considerably less expensive.
Guatemala strengthens its role as a regional hub for generic pharma innovation and distribution
Guatemala has positioned itself as a strategic hub for pharmaceutical innovation and distribution in Central America. In particular the launch of Eurofarma’s generic brand, Genfar, which it acquired from Sanofi in 2023, and which is now Eurofarma’s brand of generics for all Latin American countries, has further cemented Guatemala’s position as a regional hub.
Consumers seek out more natural ingredients in dermatologicals
Over the forecast period, interest in more natural and cleaner ingredients will increase. While there has always been a focus on gentle and safe ingredients for paediatric dermatologicals, this will also extend to adolescent and adult offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Guatemala?
- Which are the leading brands in Dermatologicals in Guatemala?
- How are products distributed in Dermatologicals in Guatemala?
- How has the regulatory and operating environment for Dermatologicals changed in Guatemala?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Guatemala - Category analysis
KEY DATA FINDINGS
Healthy value growth, partly due to continuing price rises
Mexixan player Genomma Lab goes from strength to strength
Pharmacies continue to dominate distribution
Muted constant value growth over forecast period
Guatemala strengthens its role as a regional hub for generic pharma innovation and distribution
Consumers seek out more natural ingredients in dermatologicals
Consumer Health in Guatemala - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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