PROSPECTS AND OPPORTUNITIES
Outdoor activity positively impacts sales of antifungal products in 2024
Dermatologicals is set to maintain a healthy growth trajectory in Uruguay, while antifungals is set to continue to account for the largest share of sales within dermatologicals across the early forecast period. Following COVID-19, as the government eliminated sanitary restrictions, topical antifungals are set to see dynamic growth, boosted by outdoor activities and sports, increasing cases of fungus-related problems amongst the population.
Innovation, advertising and promotional investments drive growth
Sustainable and environmentally friendly products are set to rise across the forecast period, adding greater value to the category. Innovation will also remain an essential factor in the purchase decision, with companies looking to include eco-friendly aspects to appeal to consumers while gaining a competitive advantage.
E-commerce and omnichannel approaches have a distinct advantage
The purchase of dermatologicals products often involves considerable research and brand comparison, with internet retailers focusing on maximising their platforms to help the consumer visualise possible options and evaluate their suitability prior to visiting the store. This is an opportunity for companies to develop a much more dynamic and friendly e-commerce that becomes an attractive tool for customers that allows them to improve their shopping experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Uruguay?
- Which are the leading brands in Dermatologicals in Uruguay?
- How are products distributed in Dermatologicals in Uruguay?
- How has the regulatory and operating environment for Dermatologicals changed in Uruguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Uruguay - Category analysis
KEY DATA FINDINGS
Dengue outbreak supports sales of antipruritics in 2024
Dermatologicals sales benefit as buying from Argentina declines
Mega Labs and Bayer account for almost half of all dermatological sales
Outdoor activity positively impacts sales of antifungal products in 2024
Innovation, advertising and promotional investments drive growth
E-commerce and omnichannel approaches have a distinct advantage
Consumer Health in Uruguay - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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