PROSPECTS AND OPPORTUNITIES
Premiumisation in nappy (diaper) rash treatments to drive value growth
Value sales of dermatologicals are expected to rise steadily over the forecast period, with nappy rash treatments playing a central role. Malaysian parents are showing stronger interest in premium, organic and natural-positioned products despite the ongoing decline in birth rates.
Local manufacturers benefit from cost-conscious consumers, while competition from standard shampoos threatens growth for hair loss treatments
Local pharmaceutical companies such as Hoe Pharmaceutical and YSP are expected to strengthen their position as consumers seek affordable alternatives amid cost-of-living pressures. These players are active in launching generics across antifungals, antipruritics and topical germicidals/antiseptics, and brands such as Dermoplex, HomeCare and Candazole enjoy high visibility across major pharmacies and health and personal care stores.
Policy changes set to shift demand towards pharmacies, though e-commerce still holds potential for further expansion
Government policy requiring transparent price lists in clinics from 2025 is likely to encourage more consumers to purchase dermatologicals directly from pharmacies. Greater price transparency will highlight the cost advantages of buying over the counter, reinforcing pharmacies’ role as the primary channel for skin treatments.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Malaysia?
- Which are the leading brands in Dermatologicals in Malaysia?
- How are products distributed in Dermatologicals in Malaysia?
- How has the regulatory and operating environment for Dermatologicals changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Malaysia - Category analysis
KEY DATA FINDINGS
Premiumisation in nappy (diaper) rash treatments supports growth
Actavis remains the leader as Ego Pharmaceuticals accelerates
Pharmacies continues to lead while e-commerce expands
Premiumisation in nappy (diaper) rash treatments to drive value growth
Local manufacturers benefit from cost-conscious consumers, while competition from standard shampoos threatens growth for hair loss treatments
Policy changes set to shift demand towards pharmacies, though e-commerce still holds potential for further expansion
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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