PROSPECTS AND OPPORTUNITIES
Consumer health and beauty products hold crossover potential
Outside of consumer health, there is an increasing number of brand cross-collaborations within the food and beauty space. For example, the body wash brand Native released a limited-edition collection with Dunkin’ in 2025 stimulating much buzz.
AI helping to streamline and personalise skin diagnoses and treatment
The desire for reliable and permanent solutions for skin conditions is creating a strong demand for hyper-personalised dermatologicals. By leveraging new technology players have the potential to prevent and offer targeted solutions beyond broad-sweeping formulations.
Pregnancy-safe dermatologicals positioned for growth
The strong growth seen in hair loss treatments in 2025 stems from a confluence of trends within wellness and beauty. In addition, direct-to-consumer brands are capitalising on consumer interest by providing a wide array of convenient solutions including supplements, topicals, and shampoos.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in USA?
- Which are the leading brands in Dermatologicals in USA?
- How are products distributed in Dermatologicals in USA?
- How has the regulatory and operating environment for Dermatologicals changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in the US - Category analysis
KEY DATA FINDINGS
Dermatologicals sees modest growth with hair and scalp health a focus of sales
Topical ointments facing stiff competition from alternative product formats
Hair loss treatments a key focus of innovation as demand rises
Consumer health and beauty products hold crossover potential
AI helping to streamline and personalise skin diagnoses and treatment
Pregnancy-safe dermatologicals positioned for growth
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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