PROSPECTS AND OPPORTUNITIES
Further innovation keeps consumers engaged
Dermatologicals is an area which will see significant innovation over the forecast period. There will be more advanced formulations and this will support value sales.
AI sppeds up innovation
Tools such as AI will speed up innovation by enabling precision medicine and personalised therapies, and improving diagnostic accuracy and efficiency. This will lead to further segmentation.
Health and wellness trends influence innovation in dermatologicals
Health and wellness trends will influence dermatologicals over the forecast period and there will be a growing preference for products featuring natural, hypoallergenic, and sustainably-sourced ingredients. Consumers will also increasingly scrutinise product labels for allergen-free, paraben-free, and eco-certified claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Portugal?
- Which are the leading brands in Dermatologicals in Portugal?
- How are products distributed in Dermatologicals in Portugal?
- How has the regulatory and operating environment for Dermatologicals changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Portugal - Category analysis
KEY DATA FINDINGS
Muted, but positive value growth
Bayer leads supported by clear messaging
Parapharmacies make gains
Further innovation keeps consumers engaged
AI sppeds up innovation
Health and wellness trends influence innovation in dermatologicals
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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