PROSPECTS AND OPPORTUNITIES
Growing emphasis on self-care will boost demand for dermatologicals
Demand for dermatological products in Taiwan is expected to continue increasing at a slow but steady pace over the forecast period. Sales of OTC dermatological items, including antifungals, antipruritics, and haemorrhoid treatments, are anticipated to benefit from a growing emphasis on self-care and improved accessibility.
Topical antifungals will continue to dominate sales
Topical antifungals are projected to remain the largest segment of dermatological products in Taiwan in terms of retail value. These products are often the first-line treatment for mild infections, such as tinea and tinea pedis (athlete’s foot), which are prevalent in the country, due to its warm and humid climate.
Medicated shampoos will gain popularity, supported by active marketing campaigns
Medicated shampoos, such as Regaine Taiwan, are actively leveraging social media to promote their benefits, including mild oil control and a lightweight, airy feeling. These campaigns target a broad audience, encouraging not only individuals with diagnosed hair conditions but also those looking for preventive care or wishing to address mild scalp issues like itchiness or occasional dandruff.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Taiwan?
- Which are the leading brands in Dermatologicals in Taiwan?
- How are products distributed in Dermatologicals in Taiwan?
- How has the regulatory and operating environment for Dermatologicals changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Taiwan - Category analysis
KEY DATA FINDINGS
High incidence of skin diseases in Taiwan helps to sustain growth
Rising prevalence of atopic dermatitis in Taiwan
Rising demand for medicated shampoos
Growing emphasis on self-care will boost demand for dermatologicals
Topical antifungals will continue to dominate sales
Medicated shampoos will gain popularity, supported by active marketing campaigns
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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