PROSPECTS AND OPPORTUNITIES
Ongoing positive sales supported by high prices and “beauty-from-within” trends
Value sales of dermatologicals will remain positive over the forecast period, supported by both increasing prices and consumer demand. Local consumers will continue to pay more attention to their skin, understanding it is a sign of their overall health, not just their appearance.
Efficacy will be a key area of development, as consumers seek fast-acting remedies
The rising pace of modern life, characterised by busy schedules and the constant demand for efficiency, will significantly encourage the demand for fast-acting dermatological treatments. Consumers will prioritise solutions that deliver quick, visible results with minimal downtime.
Brand awareness and brand loyalty will remain key to sales for leading players
Brand awareness and brand loyalty are forecast to remain major drivers of leading players’ sales. Georgian consumers will continue to prefer known brands with proven efficiency, rather than switch to less-known brands — even if the latter offers a cheaper price.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Georgia?
- Which are the leading brands in Dermatologicals in Georgia?
- How are products distributed in Dermatologicals in Georgia?
- How has the regulatory and operating environment for Dermatologicals changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Georgia - Category analysis
KEY DATA FINDINGS
Value sales supported by high prices, with demand underpinned by “beauty-from-within” trends
GSK maintains leading company place thanks to strong overall portfolio
Pharmacies remain the most popular outlets, thanks to high level of consumer trust in such stores
Ongoing positive sales supported by high prices and “beauty-from-within” trends
Efficacy will be a key area of development, as consumers seek fast-acting remedies
Brand awareness and brand loyalty will remain key to sales for leading players
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!