PROSPECTS AND OPPORTUNITIES
Ongoing sales supported by popularity of OTC treatments for minor ailments
Value sales of dermatologicals will remain positive over the forecast period, as consumers continue to visit pharmacies to seek treatments for minor ailments. Indeed, the growing trend of self-medication for minor ailments will mean more consumers will directly seek over-the-counter dermatological products.
Innovations expected to suppport quality, fast action, and convenience
Dermatologicals will see a number of innovations that improve quality, fast action, and convenience. Local pharmaceutical companies like Galenika and Hemofarm, with continued investment, may adopt more advanced manufacturing processes for dermatological creams, ointments, and solutions, ensuring higher purity, consistency, and stability.
Skin health will continue to be an important trend
Serbian consumers will increasingly view skin health not just as a matter of beauty but as an integral part of their overall health and wellbeing. This shift means that consumers will be more proactive in addressing skin issues and maintaining skin vitality, leading to higher demand for effective dermatological remedies.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Serbia?
- Which are the leading brands in Dermatologicals in Serbia?
- How are products distributed in Dermatologicals in Serbia?
- How has the regulatory and operating environment for Dermatologicals changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Serbia - Category analysis
KEY DATA FINDINGS
Skin health as an indicator of overall wellbeing supports sales of dermatologicals
Beiersdorf maintains lead thanks to poularity of its Nivea Baby and Eucerin brands
Pharmacists remain key, thanks to offering wide ranges of products and professional advice
Ongoing sales supported by popularity of OTC treatments for minor ailments
Innovations expected to suppport quality, fast action, and convenience
Skin health will continue to be an important trend
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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