PROSPECTS AND OPPORTUNITIES
Opportunities will continue to emerge, despite market stabilisation
Despite anticipated slower growth than the overall market, dermatologicals in Romania presents several opportunities over the forecast period. Economic challenges and global geopolitical uncertainties have heightened stress levels among consumers, exacerbating issues like hair loss, itching, and skin irritation.
Expected rise in demand for topical allergy and hair loss treatments
One promising area for growth lies in topical allergy remedies and antihistamines, particularly during the early summer months when allergy symptoms tend to intensify. As pollen counts rise and environmental allergens become more prevalent, consumers will increasingly seek out products specifically formulated to alleviate skin irritation, rashes, and other allergic reactions.
Further growth for e-commerce
E-commerce is poised for robust growth throughout the forecast period, fuelled by the expanding variety and accessibility of dermatological products available online, which far surpasses that of other OTC categories. Romanians have already embraced the habit of purchasing these products online, including hair loss treatments.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Romania?
- Which are the leading brands in Dermatologicals in Romania?
- How are products distributed in Dermatologicals in Romania?
- How has the regulatory and operating environment for Dermatologicals changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Romania - Category analysis
KEY DATA FINDINGS
Slower growth for dermatologicals, as consumers prioritise essential products
Medicated shampoos represents key growth driver
Bayer retains lead with Canesten
Opportunities will continue to emerge, despite market stabilisation
Expected rise in demand for topical allergy and hair loss treatments
Further growth for e-commerce
Consumer Health in Romania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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