PROSPECTS AND OPPORTUNITIES
Ageing population, stress-linked conditions and shifting consumer preferences to drive growth within dermatologicals over the forecast period
Value sales of dermatologicals are expected to rise over the forecast period overall, with hair loss treatments anticipated to continue to drive overall growth. The expected expansion of hair loss treatments is aligned with the likelihood of rising stress levels, economic pressures and increased awareness of hair loss.
Local innovation within antiparasitics/lice (head and body) treatment boasts biofluorescence breakthrough
In terms of innovative technological approaches within the dermatologicals category, a New Zealand entrepreneur, Kate Ricketts, has developed the world’s first biofluorescent nit powder, ISpyNits, to improve head lice detection, reduce stigma and enhance access to treatment. ISpyNits was launched in early 2024 and is currently ranged in pharmacies all across New Zealand.
Declining birth rates reshape demand for nappy (diaper) rash treatments in New?Zealand
Despite a slight uptick over 2024-25, New?Zealand’s birth rate is decreasing overall. The factors contributing to the general trend of slowed birth rates, such as delayed parenthood, rising living costs and limited access to childcare, are anticipated to persist into the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in New Zealand?
- Which are the leading brands in Dermatologicals in New Zealand?
- How are products distributed in Dermatologicals in New Zealand?
- How has the regulatory and operating environment for Dermatologicals changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in New Zealand - Category analysis
KEY DATA FINDINGS
Hair loss treatments drives dermatologicals, thanks to stress, early-onset concerns and broader consumer uptake
Multinational dominance and strategic brand shifts seen in 2025
Pharmacies retains lead, with mergers and acquisitions in Australia set to shake-up the channel in New Zealand
Ageing population, stress-linked conditions and shifting consumer preferences to drive growth within dermatologicals over the forecast period
Local innovation within antiparasitics/lice (head and body) treatment boasts biofluorescence breakthrough
Declining birth rates reshape demand for nappy (diaper) rash treatments in New?Zealand
Consumer Health in New Zealand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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