PROSPECTS AND OPPORTUNITIES
Changes in marketing are set to gather pace as self-medication rises
The level of self-medication is set to rise, as consumers are reluctant to endure the cost of a visit to a dermatologist amid strong pressure on disposable incomes. Higher consumer awareness is also driving a rise in self-medication, supported by a widening variety of products that are not prescription-bound.
Climate and demographics to continue to shape trends
Dermatologicals is set to remain a highly seasonal category. Demand typically peaks in summer, and the weather plays a key role in the category’s performance.
E-commerce to continue to gain retail value share
With trends in dermatologicals being favourable to milder and herbal/traditional products, retail e-commerce is well placed to increase its importance in dermatologicals over the forecast period. The channel’s share of retail value sales in dermatologicals is already above the OTC average.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Greece?
- Which are the leading brands in Dermatologicals in Greece?
- How are products distributed in Dermatologicals in Greece?
- How has the regulatory and operating environment for Dermatologicals changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Greece - Category analysis
KEY DATA FINDINGS
Price increases underpin retail value growth
Unfavourable circumstances for retail volume growth
Competition with herbal/traditional dermatologicals affects standard products’ performance
Changes in marketing are set to gather pace as self-medication rises
Climate and demographics to continue to shape trends
E-commerce to continue to gain retail value share
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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