PROSPECTS AND OPPORTUNITIES
Positive performance backed by favourable trends
Value sales of dermatologicals in Kenya are expected to continue growing throughout the forecast period. Future market development will be closely linked to evolving consumer habits, which are expected to drive greater interest in purchasing dermatological products.
Innovative treatments in dermatologicals: projected new approaches
Dermatologicals is set to evolve over the forecast period thanks to new technological advancements and scientific discoveries. Biotechnology and nanotechnology will transform the category, offering innovative solutions for treating various skin conditions.
Rise of natural dermatologicals
Driven by the rising health and wellness trend and growing consumer awareness of the potential side effects of chemical-based treatments, natural herbal dermatologicals are anticipated to gain traction over the coming years. Consumers are increasingly seeking gentler alternatives with natural ingredients, such as African black soap and shea butter, which are perceived as safer and more beneficial for long-term skin health.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Kenya?
- Which are the leading brands in Dermatologicals in Kenya?
- How are products distributed in Dermatologicals in Kenya?
- How has the regulatory and operating environment for Dermatologicals changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Kenya - Category analysis
KEY DATA FINDINGS
Professional recommendations raise awareness of the efficacy of dermatologicals
Glenmark Pharmaceuticals (K) Ltd leads with its highly trusted brands
Consumers appreciate the advice and guidance of pharmacists
Positive performance backed by favourable trends
Innovative treatments in dermatologicals: projected new approaches
Rise of natural dermatologicals
Consumer Health in Kenya - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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