PROSPECTS AND OPPORTUNITIES
Topical antifungals surge as cold sore treatments face stagnation
Topical antifungal treatments are expected to perform well in the forecast period, due to the increasing prevalence of fungal infections like athlete’s foot and ringworm. Awareness of these conditions, combined with the trend towards self-medication, has driven demand for OTC topical anti-fungal products, known for their effectiveness and convenience.
Rising skin problems among children drive demand for paediatric dermatologicals
Demand for nappy rash treatments continues to grow in 2024, driven by increased consumer awareness and the availability of affordable solutions, such as Caresons Baby Care Formula. Skin conditions such as diaper dermatitis and rashes remain a major concern for parents, with rising cases of fungal, bacterial, and viral infections contributing to the prevalence of eczema in young patients.
Growing awareness among male demographic to spur interest in men’s dermatologicals
Growing awareness of skin care among men is creating a new opportunity for dermatological brands. Products specifically designed for men, including acne treatments, moisturisers, and anti-ageing creams, are gaining traction, offering growth opportunities in this under-targeted demographic.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Kenya?
- Which are the leading brands in Dermatologicals in Kenya?
- How are products distributed in Dermatologicals in Kenya?
- How has the regulatory and operating environment for Dermatologicals changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Kenya - Category analysis
KEY DATA FINDINGS
Rise of natural dermatologicals challenges traditional chemical-based products
Self-care and OTC dermatologicals gain momentum
Growth of beauty and personal care fuels growth in dermatologicals
Topical antifungals surge as cold sore treatments face stagnation
Rising skin problems among children drive demand for paediatric dermatologicals
Growing awareness among male demographic to spur interest in men’s dermatologicals
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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