PROSPECTS AND OPPORTUNITIES
Dermatologicals stabilises with focus on prevention and rising interest in feminine care
Retail value sales of dermatologicals are expected to grow in current terms over the forecast period, while they stagnate at constant 2025 prices. The flat performance in constant value terms will result from demographic and behavioural shifts.
Constraints on growth shift strategies to structural improvement
From 2026 onwards, Japan’s OTC market is expected to enter a phase of slower growth, following the post-pandemic rebound. Alongside ongoing revisions to drug pricing, healthcare spending is being scrutinised more closely, prompting consumers to seek products that deliver tangible benefits.
Evolving online channel strategy through expanded convenience
As Japan’s OTC market enters a more mature phase post-2026, distribution channel strategies are becoming increasingly central to product success. In the hair regrowth category, brands have established a sustained-use model led by online sales, where privacy and convenience are key.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Japan?
- Which are the leading brands in Dermatologicals in Japan?
- How are products distributed in Dermatologicals in Japan?
- How has the regulatory and operating environment for Dermatologicals changed in Japan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Japan - Category analysis
KEY DATA FINDINGS
Dermatologicals sales boosted by rising unit prices
Borraginol expands into prevention with stool quality improvement and digital initiatives
From hair growth to feminine care, diversification and added value progress
Dermatologicals stabilises with focus on prevention and rising interest in feminine care
Constraints on growth shift strategies to structural improvement
Evolving online channel strategy through expanded convenience
Consumer Health in Japan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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