PROSPECTS AND OPPORTUNITIES
Branded dermatologicals set to prevail over generics due to perceived efficacy and format innovations
Generics will continue to struggle. As consumers’ incomes increase, following the recovery of the economy, there will be continue to be more interest in branded dermatologicals as consumers will place more weight on efficacy in their purchasing decision than price.
Canesten makes mark in vaginal antifungals
Vaginal antifungals will register volume growth over the forecast period. While the brand Tantum Tosa will continue to account for significant value sales, the popular antifungal brand Canesten will also gain value share, with its specialised vaginal cream.
Multifunctionality of Bepanthen continues to support growth
Bepanthen will continue to be the leading brand. Its multifunctionality for several skin conditions will continue to support volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Poland?
- Which are the leading brands in Dermatologicals in Poland?
- How are products distributed in Dermatologicals in Poland?
- How has the regulatory and operating environment for Dermatologicals changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Poland - Category analysis
KEY DATA FINDINGS
Minimal constant value growth in 2024
Competitive landscape remains diverse with players focusing on their own areas of expertise
Ageing population and climate change support growth
Branded dermatologicals set to prevail over generics due to perceived efficacy and format innovations
Canesten makes mark in vaginal antifungals
Multifunctionality of Bepanthen continues to support growth
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
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