PROSPECTS AND OPPORTUNITIES
Rise in allergies and a growing focus on hair loss set to be key sales drivers
Sales of dermatologicals are projected to see solid growth over the forecast period in value terms (at constant 2025 prices). The increasing prevalence of allergies is set to reinforce demand for a range of dermatological products that address sensitive, reactive, or inflamed skin, such as antipruritics, nappy (diaper) rash treatments and topical analgesics/anaesthetic.
Focus on beauty and wellness set to inform growth and new product development
Hair loss treatments is set to remain the most dynamic category. A rise in online advertising has helped to increase exposure and awareness.
Product repositioning could be key to driving sales of paediatric dermatologicals
Declining birth rates could push players to focus more on adding value to their lines of paediatric dermatologicals over the forecast period. Brands are also increasingly repositioning their product formulations for broader use, especially for adults with sensitive or allergy-prone skin.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dermatologicals in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dermatologicals in Poland?
- Which are the leading brands in Dermatologicals in Poland?
- How are products distributed in Dermatologicals in Poland?
- How has the regulatory and operating environment for Dermatologicals changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dermatologicals
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dermatologicals in Poland - Category analysis
KEY DATA FINDINGS
Strong growth seen across dermatologicals
Polpharma acquires Ziololek as the market moves towards consolidation
Ageing population and climate change present new growth opportunities
Rise in allergies and a growing focus on hair loss set to be key sales drivers
Focus on beauty and wellness set to inform growth and new product development
Product repositioning could be key to driving sales of paediatric dermatologicals
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dermatologicals
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dermatologicals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!