In 2025, home laundry appliances in Romania experienced a decline in volume sales due to economic challenges, but the category maintained positive value sales growth driven by consumers seeking more convenient and sustainable products. The market is expected to recover, driven by technological innovation and growing purchasing power, with a forecast CAGR of 5% in retail sales in value terms. Sustainability and energy efficiency will remain key purchasing factors, with consumers favouring product

Home laundry appliances in Sweden experienced a volume decline in 2025, affected by economic uncertainty and cost-of-living pressures that stalled the housing market and weakened consumer confidence. With high household penetration, the market remained largely driven by replacement sales tied to house moves and renovations, both of which slowed significantly. Smart and AI-powered innovation, premiumisation, and segmented consumer focus have emerged as the key trends shaping the market, with manu

The home laundry appliances market in Portugal was characterised by a decline in retail volume sales in 2025 but growth in value terms. Despite seeing a 2% decline in retail volume terms, the market grew in value terms due to consumers looking to purchase more energy efficient, smart, and convenient models. The median disposable income per household in Portugal increased to EUR35,526 in 2025, which also helped to support consumer spending on premium products. A similar pattern is expected to be

The home laundry appliances market in Greece experienced steady volume growth in 2025, driven by developments in the housing market. The trend towards larger capacity washing machines is driving sales, with consumers seeking to reduce electricity costs. Consumers were willing to invest in premium appliances offering energy efficiency and smart technology. Indeed, energy efficiency is a top priority for Greek consumers, driving demand for a+++ rated home laundry appliances and features like rapid

Home laundry appliances in Italy demonstrated resilience in 2025 with a 2% growth in retail volume, higher than the growth seen in the previous year, reaching 2.7 million units—despite a challenging economic environment. A slowing increase in median disposable income per household, which stood at EUR43,921 in 2025, contributed to the category’s performance. However, the market's attractiveness is enhanced by consumer sensitivity to electricity costs and a preference for energy-efficient applianc

The home laundry appliances market in Israel experienced a decline in sales volume in 2025, with a recorded value of 430,800 units, representing a 2% decline compared to the previous year, largely due to consumers being cautious with their spending amid economic uncertainties. Despite this, the market is expected to continue its shift towards energy-efficient products, driven by new EU-style energy regulations implemented from 1 July 2025. The median disposable income per household in Israel was

Home laundry appliances in Chile demonstrated resilience in 2025, with growth in retail volume and value sales. Growth was driven by the increasing importance of Midea and the consumer demand for efficient features, such as automatic detergent dosing and quick wash cycles. As urbanisation continues and median disposable income per household rises, consumers are investing in convenient and efficient appliances. The market is expected to continue growing over the forecast period, driven by company

Austria's home laundry appliance sector faced difficult conditions in 2025, driven by subdued real estate demand and sluggish construction activity. However, premium brands performed well, driven by increasing median disposable income per household, which grew 4% to EUR62,859 in 2025, and a recovering consumer mood. The market is expected to grow over the next five years, driven by increasing demand for premium and energy-efficient appliances, with retail sales forecast to increase at a CAGR of

Home laundry appliances in the Netherlands demonstrated resilience in 2025, driven by consumer demand for energy-efficient and premium products. With a median disposable income per household of EUR60,520 in 2025, Dutch consumers were willing to invest in higher-end appliances with advanced features like load sensing, auto-dosing and steam-based programs. The category is expected to continue growing, with retail volumes forecast to reach 1.3 million units by 2030. The Netherlands' stable economic

The home laundry appliances market in South Africa demonstrated resilience and potential for further growth in 2025, driven by stabilising economic conditions, technological innovation and evolving consumer preferences. Growth of 3% was recorded in retail volume terms, with automatic washing machines still the leading category, but semi-automatic washing machines most dynamic. Automatic washer dryers were also growing, favoured for their energy efficiency and convenience. The market is expected

The home laundry appliances market in Indonesia recorded a retail volume decline of 1% to 3.0 million units in 2025. Despite economic uncertainties, certain categories such as automatic dryers and automatic washer dryers showed significant growth, driven by their convenience and practicality. The market is expected to experience positive growth over the forecast period, driven by the increasing adoption of smart technologies and rising disposable incomes, with retail sales forecast to reach 3.8

Home laundry appliances in Vietnam demonstrated resilience in 2025, driven by consumers' increasing focus on energy and water savings, as well as rising disposable incomes. Retail volumes were dominated by automatic washing machines. As consumers prioritise sustainability and energy efficiency, manufacturers are responding with innovative products featuring smart and AI-powered technologies. Home laundry appliances is expected to continue growing in the forecast period, driven by increasing dema

The home laundry appliances market in Hungary recorded a volume decline of 2% in 2025, reflecting market maturity, with washing machine possession reaching 99% of households. The category was characterised by replacement and upgrade purchases rather than new adoptions, with consumers gravitating towards higher-priced energy-efficient models featuring smart connectivity, AI-powered features, and sustainable materials. Over the forecast period, automatic dryers is expected to lead growth as consum

Home laundry appliances in Denmark experienced a decline in volume sales in 2025, driven by economic uncertainty and cost-of-living pressures. Consumers are increasingly seeking affordability and multifunctionality, with automatic washer dryers showing resilience. E-commerce continues to play a significant role in the distribution of home laundry appliances, driven by competitive pricing, frequent promotions, and the integration of AI technology for personalised shopping experiences. Sustainabil

The home laundry appliances category in Norway experienced a challenging year in 2025 due to economic uncertainty, resulting in a 5% decline in retail volume and a 2% decline in retail value. Despite this, the category is expected to stabilise in the coming years, driven by growing demand for convenient and sustainable solutions. The median disposable income per household grew by 9% in 2025 and it is set to continue rising over the forecast period, which will provide households with more financi

Home laundry appliances maintained solid growth in 2025, with retail volume sales rising by 3% to reach 5.2 million units due to rising disposable incomes, despite a still fragile economic environment. A trend towards sustainability and energy efficiency was evident, and this is expected to continue, driven by new regulations and the consumer demand for innovative products. New retail concepts, such as Coolblue's appliance rental service, are also emerging. Sales of home laundry appliances are a

Home laundry appliances in Spain demonstrated robust growth in 2025, with an 8% increase in retail volume to reach 2.3 million units. A combination of factors, including the recovery of the housing market, increased rainfall and a strong trend towards sustainability and energy efficiency, boosted category growth. Home laundry appliances in Spain is expected to continue growing at a retail volume CAGR of 4% to 2.7 million units by 2030, driven by innovations in AI-enabled appliances and eco-frien

Home laundry appliances in Colombia experienced significant growth in 2025, driven by innovations across various price tiers and increasing consumer demand for energy-efficient and water-saving products. Colombia's median disposable income per household and employed female population stood at COP42,986,221 and 10,315 thousand, respectively, in 2025, indicating potential for sustained demand. The market is expected to continue growing, with automatic washing machines remaining the largest subcate

The home laundry appliances market in Taiwan is characterised by stability, with growth driven by consumer demand for advanced features and energy efficient products. With a median disposable income per household of TWD1.4 million in 2025, consumers were willing to invest in premium home laundry appliances. The market is expected to continue growing, with retail sales forecast to increase at a CAGR of 4% to TWD22.3 billion by 2030. To succeed, brands should focus on innovation, sustainability, a

The home laundry appliances market in Thailand is experiencing significant growth, driven by increasing demand for smart and sustainable appliances, as well as shifting consumer preferences towards convenience and flexibility. With a retail volume of 2 million units in 2025, representing 6% growth from the previous year, this market is attractive due to its steady growth rate and rising disposable incomes. The market is expected to continue growing, with a forecast CAGR of 5% to 3 million units

In 2025, home laundry appliances in Hong Kong, China saw a decline in retail volume and value sales, albeit following strong growth in previous years of the review period. The category remained characterised by the consumer demand for smart and connected features, sustainability and energy and space efficiency. The market is concentrated, with leading brands like Siemens and Whirlpool maintaining their leading position due to strong brand reputation and innovative products. Meanwhile, the distri

The home laundry appliances market in France recorded a small decline in retail volume sales in 2025, as the sluggish property market and continued financial pressure encouraged households to delay replacement. While demand remained essential, purchasing was shaped by caution, longer usage cycles, and greater sensitivity to price promotions. At the same time, the category continued to shift towards value-led propositions, supported by a stronger role for private label ranges and entry-level offe

The home laundry appliances market in Argentina experienced significant growth in 2025, driven by economic recovery, decreased inflation and increased consumer spending power, boosting by rising median disposable income per household. Sustainability and energy efficiency were key trends, with consumers prioritising energy-efficient products due to rising electricity prices. Brands responded by launching new models with advanced features, such as Samsung’s new Bespoke AI smart washer dryer, which

Home laundry appliances in Nigeria faced challenging conditions in 2025, with manufacturers implementing price reduction strategies amid constrained consumer purchasing power. Hisense retained its leadership through affordable, durable products across multiple price segments. Energy efficiency innovations are expected to drive expansion as manufacturers reduce electricity consumption amid high tariffs. Growing female participation in paid employment and tech-savvy younger generations will accele