PROSPECTS AND OPPORTUNITIES
Home laundry appliances to contract in volume terms
Home laundry appliances is not expected to see a return to retail volume growth over the forecast period. The maturity of this category and absence of major innovations is set to hamper volume sales.
Sustainability trend is to further shape product development
With energy efficiency and the desire to save water remaining important to consumers, linked to economic reasons and sustainability concerns, manufacturers are set to continue their investment in this area. The need to provide convenience and time-saving functions for consumers will also remain key.
Manufacturers expect new housing constructions to pick up
New house purchases usually dictate the demand for new consumer appliances, and so manufacturers are dependent upon the health of the housing market in Portugal. Following the housing crisis, the willingness to invest in new residential constructions is expected to have a solid impact as new houses are constructed once again.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Portugal - Category analysis
KEY DATA FINDINGS
Limited scope to grow volumes poses a challenge
Energy efficiency remains a key driver in home laundry appliances
Dryers struggle to gain higher household penetration
Home laundry appliances to contract in volume terms
Sustainability trend is to further shape product development
Manufacturers expect new housing constructions to pick up
Consumer Appliances in Portugal - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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