PROSPECTS AND OPPORTUNITIES
The resurgence of automatic dryers
Home laundry appliances in Japan is set to continue to see retail volume declines throughout the forecast period. However, automatic dryers is expected to maintain growth.
A new entrant, Comfee' from Midea
Midea Group has been operating in consumer appliances in Japan since acquiring Toshiba Lifestyle Products & Services Corp in 2016; a move that included home laundry appliances. Under the Toshiba brand, washing machines and washer dryers are marketed with the ZABOON label, prominently featuring ultra-fine bubble technology.
Japan’s cold wash dilemma, and the shift towards energy efficiency
While cold wash has emerged as a significant trend in laundry practices around the world, this movement has seen little traction in Japan. This is largely because washing with cold water has already long been the norm in Japanese households, a practice that has persisted since the introduction of washing machines.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Japan - Category analysis
KEY DATA FINDINGS
Declining sales of home laundry appliances amidst rising housing costs in Japan
The struggle for convenience in washing machines in Japan
The race for innovation in automatic washing machines in Japan
The resurgence of automatic dryers
A new entrant, Comfee' from Midea
Japan’s cold wash dilemma, and the shift towards energy efficiency
Consumer Appliances in Japan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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