PROSPECTS AND OPPORTUNITIES
Marketing investment to remain imperative in highly competitive landscape
Panasonic has been marketing its auto dosing technology since 2020, whilst launching newer made-in-Japan models to increase brand appeal. In addition to the disinfection technology all brands have been marketing during the historic period, Panasonic has pre-installed IoT modules in its newer models.
Dryers and washer dryers are expected to witness solid growth
Although automatic dryers will post slower growth over the forecast period, there are diverging trends at play. Products made in Taiwan which are smaller than 7kg in capacity are expected to lose popularity due to their limited capacity and low efficiency.
Domestic brands concentrate on automatic washing machines
As in refrigeration appliances, local brands Sampo, Sanlux and Tatung all concentrate on top-loading washing machines, while Teco began withdrawing its production lines in home laundry during mid-2023. Forging closer relationship with local governments and industry associations helps local brands to navigate and adapt to local policies and thereby attain any stimulus packages launched by the government.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Taiwan - Category analysis
KEY DATA FINDINGS
Muted sales due to weak performance of washing machines
Longer rainy season drives demand for dryers and washer dryers
Physical stores lead as retail e-commerce gains significance
Marketing investment to remain imperative in highly competitive landscape
Dryers and washer dryers are expected to witness solid growth
Domestic brands concentrate on automatic washing machines
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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