COMPETITIVE LANDSCAPE
Panasonic Taiwan and LG Electronics Taiwan maintain the lead through a focus on innovation
The home laundry appliances market in Taiwan is highly concentrated, with the top two brands, Panasonic Taiwan and LG Electronics Taiwan, holding a significant share of 29% and 26% respectively, in 2025. Panasonic maintained its lead through continuous marketing of its newly developed auto dosing technology since 2020, while launching newer made-in-Japan models to increase brand appeal.
Local brands focus on top-loading machines, while imports offer advanced features
There has been a lack of significant changes in company shares or brand shares held by leading companies , with the top brands having maintained their positions over the period from 2020 to 2025. Local brands like Sampo, Sanlux, and Tatung focus on top-loading washing machines, while imported brands like LG and Whirlpool offer more advanced features, contributing to their market share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Taiwan - Category analysis
KEY DATA FINDINGS
Stable growth is driven by premiumisation and energy efficiency
Drying functions, climate conditions, and income levels sustain market stability
Automatic washing machines lead sales due to being a household staple
Automatic dryers records dynamic growth during prolonged rainy seasons and humid conditions
Consumers are expected to demand energy efficient and advanced home laundry appliances
Automatic washing machines will continue to lead sales, while dryers and washer dryers drive grow
Innovation, convenience and sustainability are set to be key trends shaping innovation
Panasonic Taiwan and LG Electronics Taiwan maintain the lead through a focus on innovation
Local brands focus on top-loading machines, while imports offer advanced features
Physical channels lead sales as consumer appreciate in-person guidance
Retail e-commerce grows as a key exposure channel for imported brands
Panasonic and LG Electronics drive innovation with sustainable and compact designs
Consumer Appliances in Taiwan - Industry Overview
Stable sales in Taiwan consumer appliances are driven by energy efficiency and innovation
Low volume growth amidst economic and consumer challenges
Air conditioners lead consumer appliances amid rising temperatures and energy-efficiency initiatives
The government subsidy programme accelerates energy efficient appliance adoption
Challenges to growth are expected to include economic conditions and consumer confidence
Air conditioners expected to remain the largest subcategory with rising temperatures and energy-efficiency initiatives
Energy efficiency, smart functionality, and hygiene features will shape Taiwan’s consumer appliances market
Panasonic leads through a diverse product portfolio and focus on local engagement
A stable competitive landscape offers growth opportunities in Taiwan’s consumer appliances market
Physical stores retain the lead in distrubution as consumers appreciate in-store services
Retail e-commerce gains traction through ease, convenience and online promotional activities
Sustainability and energy efficiency drive innovation in Taiwan’s consumer appliances market
Space constraints drive demand for compact, multi-functionality designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
-
- Built-in Automatic Dryers
- Freestanding Automatic Dryers
-
- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!