PROSPECTS AND OPPORTUNITIES
Further fall in volumes expected
Home laundry appliances is expected to register a slight decline in volume terms over the forecast period. The negative performance will be linked to consumers showing less interest in replacing their energy efficient models with new ones, if it is not absolutely necessary because the appliance is broken.
Automatic dryers and automatic washer dryers to see growth
Automatic dryers and automatic washer dryers are expected to see positive performances in volume terms over the forecast period, while automatic washing machine volume sales fall. Automatic dryers and automatic washer dryers will benefit from increasing penetration in Hungarian households and the high level of convenience that they offer to busy consumers looking to minimise the amount of time and effort spent on household tasks.
Growing interest in smart appliances and innovative functions
With expected improvements in the economic situation in the country and consumers’ growing purchasing power, there is likely to be rising interest in smart appliances and products with innovative functions during the forecast period. This will mean that energy efficiency becomes less of a central focus for consumers, though it is likely to remain important due to both concerns about energy costs and rising environmental awareness.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Hungary - Category analysis
KEY DATA FINDINGS
Volume sales hit by high prices
Consumers postpone replacement purchases until economy improves
Electrolux set to extend lead
Further fall in volumes expected
Automatic dryers and automatic washer dryers to see growth
Growing interest in smart appliances and innovative functions
Consumer Appliances in Hungary - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Home Laundry Appliances research and analysis database.
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