PROSPECTS AND OPPORTUNITIES
Sales strategies will help brands to survive the short-term period
In Australia, competition within home laundry appliances is expected to remain dynamic over the forecast period. Certain brands have developed a positioning and reputation in the local market for efficiency and durability, and instil a greater sense of confidence in consumers.
Sustainability to remain prevalent trend in Australia
Sustainability is already a major component of many brands’ strategies within home laundry appliances in Australia, as they look to convey specific value to consumers, such as through component use, packaging, or manufacturing facilities. Australian consumers are highly aware of sustainability issues.
Families will remain predominant growth drivers over forecast period
The limited space of newer households has changed the purchasing criteria for consumers in Australia, with automatic washer dryers highly attractive for those residing in apartments. While this trend will be a positive growth driver for automatic washer dryers, families will remain the predominant feature of Australian households in the long term.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Australia - Category analysis
KEY DATA FINDINGS
Front-loading models and heat pump dryers often purchased as bundle deal
The search for value for money, as local economy pressurises consumer budgets
Energy efficiency and water usage ratings important factors
Sales strategies will help brands to survive the short-term period
Sustainability to remain prevalent trend in Australia
Families will remain predominant growth drivers over forecast period
Consumer Appliances in Australia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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