COMPETITIVE LANDSCAPE
Leading brands maintain strength in home laundry appliances
The competitive landscape of home laundry appliances in the local market is moderately concentrated, with the top five players commanding a dominant share. In 2025, Fisher & Paykel Australia Pty Ltd led with 26% retail volume share, followed by LG Australia Pty Ltd (16%), Electrolux Home Products Pty Ltd (12%), Robert Bosch (Australia) Pty (7%), and Miele Australia Pty Ltd (6%).
Brands shift focus from pricing to long-term value creation
Fisher & Paykel retains a notable position across categories, while LG leads the more dynamic automatic washer dryers, where it commands a 28% retail volume share. LG’s success is attributed to design-led launches and premium segment growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Australia - Category analysis
KEY DATA FINDINGS
Premiumisation and sustainability steer home laundry appliances demand
Replacement purchases sustain growth in laundry appliances
Macroeconomic pressures shift consumer focus to energy-efficient replacements
Technological innovation and regulation drive demand for efficient laundry appliances
Technological innovation to boost growth despite market maturity
Regulatory reforms accelerate shift to energy-efficient laundry appliances
Urbanisation drives demand for space-optimised and smart laundry solutions
Leading brands maintain strength in home laundry appliances
Brands shift focus from pricing to long-term value creation
JB Hi-Fi expands premium reach through strategic acquisition of e&s
E-commerce expands with convenience and smart tech appeal
Omnichannel strategies redefine retail engagement
Manufacturers leverage energy performance to differentiate premium laundry appliances
Consumers embrace AI-powered laundry appliances to optimise resource efficiency
Design-led innovation accelerates premiumisation
Consumer Appliances in Australia - Industry Overview
How innovation and energy efficiency shape Australian consumer appliance choices
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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