PROSPECTS AND OPPORTUNITIES
Strong return to growth predicted in 2025
While policies enacted by the Milei government have taken an extremely heavy toll on household budgets, by late 2024 monthly inflation had slowed to its lowest level in three years and there were signs Argentina’s economy was beginning to emerge from recession. Resultant improvements in consumer sentiment and purchasing power should help to ensure demand for home laundry appliances bounces back strongly in 2025.
Semi-automatic washing machines set to continue losing ground
After having shown the greatest resilience to the economic dislocation of 2024, semi-automatic washing machines is projected to be the weakest performer within home laundry appliances in volume growth terms over the forecast period. This would be in line with historical trends, in that these products have been losing ground to fully automatic alternatives for several years.
Large capacity automatic washing machines expected to become more popular
With regard to drum capacity, medium models (6.0-8.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Argentina - Category analysis
KEY DATA FINDINGS
Volume sales decline dramatically amidst massive economic upheaval
Collapse in demand compels companies to cut production and lay off workers
Controladora Mabe retains its commanding lead
Strong return to growth predicted in 2025
Semi-automatic washing machines set to continue losing ground
Large capacity automatic washing machines expected to become more popular
Consumer Appliances in Argentina - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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