The deceleration of the real estate business in Chile, in a context of more expensive credit to consumers and fewer building projects than in previous years, is going to mean that the local home laundry appliances category will grow at a slow pace in the forecast period. Meanwhile, subcategories such as dryers and washer dryers, which still have space to grow within Chilean households, will feel the increase in competition led by Midea.
The top-loading format continues to dominate demand for freestanding automatic washing machines, with the latter the most popular home laundry appliance in Chile. The traditional top-loading format offers a wide range of SKUs that have lower price points than front-loading models.
The competitive environment in the home laundry appliances industry is expected to heat up, as Midea invests heavily in the country. Indeed, this intensification of competition will occur despite the change in the distribution set-up from Bosch, which will start operating via distributors, and the recent withdrawal of Winiadaewoo, with this company expected to clear the remaining part of its stock in 2024.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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