PROSPECTS AND OPPORTUNITIES
Positive growth ahead due to better economic conditions
Home laundry appliances is expected to grow well supported by a stronger economy and increase in consumer purchasing power. Smart technology in laundry appliances will stimulate volume growth as these allow individuals to control features such as wash cycles and more energy efficient appliances that help consumers to save on energy costs.
Property development across Nigeria will boost sales of built-in appliances
Built-in laundry appliances are set to experience growth with the support of housing property developers bringing in the built-in features to new homes and making washing machines more convenient for consumers. Smart technology will also contribute to the growth of home laundry appliances as consumers seek convenience and privacy.
Younger generations and urban living to provide growth stimulus
The cultural tradition of handwashing clothes will remain prevalent in Nigeria over the forecast period, creating a barrier to the development of home laundry appliances. Nonetheless, rising employment and urbanisation will bring about gradual change in the country, supported by a growing younger generation who seek convenience when performing household tasks like laundry.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Nigeria - Category analysis
KEY DATA FINDINGS
Handwashing remains prominent in Nigeria
Poor power supply and energy price hikes curtail interest in home laundry appliances
Hisense leads due to its relative affordability compared to other brands
Positive growth ahead due to better economic conditions
Property development across Nigeria will boost sales of built-in appliances
Younger generations and urban living to provide growth stimulus
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
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This report originates from Passport, our Home Laundry Appliances research and analysis database.
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