PROSPECTS AND OPPORTUNITIES
Improved economic outlook set to boost sales and growth of home laundry appliances
The better economic outlook is expected to drive retail volume sales of home laundry appliances in Brazil in the forecast period. With the country leaving the disruption of the pandemic years behind, which caused strong inflation and made consumers push back on expenditure, the category is expected to see an improving performance, as the competition increases and brands offer better prices to consumers.
Global brands expand production and distribution in Brazil
Midea has constructed a new factory in the state of Minas Gerais, which will support its multi-category growth in Brazil, and it will now produce top load washing machines in the country. Meanwhile, Hisense, another Chinese brand that arrived recently in Brazil, has announced the expansion of its distribution network in the country.
Regional retailers poised to gain share as nationwide retailers struggle
Given the crisis that has been hitting some nationwide retailers in Brazil, it is expected that regional retailers will see increased consumer preference in the forecast period. These regional players, which are privately owned companies, have a different cost structure, which generates less pressure, with many of them owning their stores, therefore limiting their fixed costs, as they do not need to pay rent.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Brazil - Category analysis
KEY DATA FINDINGS
Home laundry appliances rebounds to retail volume growth amidst retailer crises and increased competition
Affordable innovation: Whirlpool and Electrolux target low price range
La Niña compounds regional differences in weather, impacting home laundry appliances
Improved economic outlook set to boost sales and growth of home laundry appliances
Global brands expand production and distribution in Brazil
Regional retailers poised to gain share as nationwide retailers struggle
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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