The better economic outlook is expected to drive retail volume sales of home laundry appliances in Brazil in the forecast period. With the country leaving the disruption of the pandemic years behind, which caused strong inflation and made consumers push back on expenditure, the category is expected to see an improving performance, as the competition increases and brands offer better prices to consumers.
Midea has constructed a new factory in the state of Minas Gerais, which will support its multi-category growth in Brazil, and it will now produce top load washing machines in the country. Meanwhile, Hisense, another Chinese brand that arrived recently in Brazil, has announced the expansion of its distribution network in the country.
Given the crisis that has been hitting some nationwide retailers in Brazil, it is expected that regional retailers will see increased consumer preference in the forecast period. These regional players, which are privately owned companies, have a different cost structure, which generates less pressure, with many of them owning their stores, therefore limiting their fixed costs, as they do not need to pay rent.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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