COMPETITIVE LANDSCAPE
Leading multinationals maintain dominance through diverse offerings
The competitive landscape of home laundry appliances in Singapore remains concentrated, with the top two multinationals, Samsung and LG Electronics, holding significant retail volume share. In 2025, Samsung's share edged up to 32%, while LG's share increased to 30%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Singapore - Category analysis
KEY DATA FINDINGS
Adapting to slow growth with smart, efficient innovations
Slowing housing market dampens demand for upgrades
Automatic washing machines dominate demand in Singapore
Sustainability and energy efficiency trend plays increasingly influential role in innovation
Sustained growth to be driven by smart upgrades and compact innovations
Driving demand through convenience, customisation, and smart multi-tasking
Differentiating through smart sustainability and specialised features
Leading multinationals maintain dominance through diverse offerings
Appliances and electronics specialists drive offline sales
Retail e-commerce attracts busy consumers with convenience of online shopping
Smart and AI-powered features drive innovation
Consumer Appliances in Singapore - Industry Overview
Unlocking growth in consumer appliances with innovation and smart strategies
Growth of consumer appliances driven by urban lifestyles and technology
Smart and AI-powered features become mainstream
Multifunctionality and compact design reshape appliance landscape
Solid growth to be driven by smart and energy-efficient appliances
Technological innovation to drive growth across the industry
Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
Leading companies maintain positions through breadth and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains ground, driven by convenience and competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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