PROSPECTS AND OPPORTUNITIES
Niche audiences to help automatic washing machines return to retail volume growth
Maturity and a reluctance to replace or upgrade existing automatic washing machines are expected to slow the recovery in the overall demand for home laundry appliances in Vietnam. However, growth opportunities still exist in some niche areas, particularly among new young house/flat owners supported by favourable government policies and positive economic indicators.
Sustainability, cost, efficiency and hygiene represent key themes in home laundry appliances
Vietnamese consumers increasingly focus on sustainability and factors that directly impact their monthly expenditure, such as electricity, water and detergent costs. Players are responding by introducing advanced technologies that enhance energy-efficiency, water conservation and detergent savings.
E-commerce retains the scope for further development and growth
E-commerce retains the scope for retail volume sales and share growth in home laundry appliances. This is supported by the development of online platforms, alongside widening ranges of brands and products and the use of price promotions, special offers and discounts.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Vietnam - Category analysis
KEY DATA FINDINGS
Maturity and economic concerns undermine purchases of automatic washing machines
Manufacturers release new models to intensify the competitive landscape
Technologies offering sustainability and other savings gain traction
Niche audiences to help automatic washing machines return to retail volume growth
Sustainability, cost, efficiency and hygiene represent key themes in home laundry appliances
E-commerce retains the scope for further development and growth
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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