COMPETITIVE LANDSCAPE
Samsung and Toshiba lead with an established brand presence, while Hisense grows
Over the period from 2020 to 2025, Samsung saw its retail volume share increase from 14% to 20%, while it rose from fifth place to take the leading position in home laundry appliances. It benefits from offering a wide range of products at various price points, especially targeting the upper mid-range and high-end segments.
Consumer segmentation exemplified by Samsung launch
The segmentation of consumers in Vietnam has led to the offer of more diverse and specialised home laundry appliances. Manufacturers are increasingly focusing on understanding the unique needs of different consumer groups, leading to innovations that enhance the user experience and satisfaction.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Vietnam - Category analysis
KEY DATA FINDINGS
More households are opting for energy-efficient home laundry appliances
Demand for automatic washing machines benefits from rising disposable incomes
Demand for sustainability is growing, increasingly becoming a standard in Vietnam
Smart and AI-powered technologies drive innovation
Consumers expected to prioritise sustainable laundry appliances
Smart appliances to continue gaining traction as consumer expectations rise
Retail e-commerce expected to drive sales growth through innovative retail strategies
Samsung and Toshiba lead with an established brand presence, while Hisense grows
Consumer segmentation exemplified by Samsung launch
Appliances and electronics specialists leads with extensive outlet networks and services
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances benefits from rising urbanisation and higher disposable incomes
Rising incomes and urbanisation drive growth for consumer appliances
Smart and AI-powered technologies transform appliance functionality
Demand for energy efficiency boosts sales of sustainable consumer appliances
Influencer marketing and social media drive growth for consumer appliances
Rising incomes and urbanisation set to fuel growth in consumer appliances
Appliances and electronics specialists to maintain lead despite rise in e-commerce
Convenience, wellness and sustainability to shape future demand for smart appliances
Panasonic and Philips lead, but local and other international players impact share dynamics
Appliances and electronics specialists dominates offline sales with a wide product range
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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