PROSPECTS AND OPPORTUNITIES
Outlook is positive for home laundry appliances in the years ahead
The property industry will remain vital to the performance of home laundry appliances in Austria over the forecast period. At the end of the review period, many companies had not yet recovered from recent cost increases and fluctuating consumer demand, and uncertainties remain, such as the European Central Bank’s interest rate policy and Austria's general economic situation.
Renting may offer scope for growth in home laundry appliances
Renting services have a certain tradition in Austria, particularly in home laundry appliances. Increased living costs and Media Markt's rental service, in collaboration with Grover in early 2023, have not led to any significant boom in this respect.
Some of Miele’s production of home laundry appliances set to move abroad
Due to a sharp decline in sales, particularly in 2023, Miele restructured in early 2024, cutting 1,300 jobs in Germany, the company's home country. This included up to 700 jobs in the production of washing machines, which will largely be relocated to Poland, where labour costs are significantly lower.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Austria - Category analysis
KEY DATA FINDINGS
Slight decline for home laundry appliances in Austria in 2024
Hisense Gorenje continues to gain volume share
Water and energy-saving features are important for Austrian consumers
Outlook is positive for home laundry appliances in the years ahead
Renting may offer scope for growth in home laundry appliances
Some of Miele’s production of home laundry appliances set to move abroad
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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