COMPETITIVE LANDSCAPE
Gorenje strengthens its position as Austria’s second largest brand
The home laundry appliances market in Austria remained concentrated, with the top three brands holding a combined share of 55% in 2025. BSH Hausgeräte GmbH Siemens (BSH Hausgeräte GmbH) maintained its lead with a 22% share, followed by Beko Grundig Österreich AG at 19% and Hisense Gorenje Austria GmbH at 14%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Austria - Category analysis
KEY DATA FINDINGS
Premium brands offer growth area in otherwise sluggish performance
Premium products and appliance rentals support market growth
Appliance-as-a-service gains traction among young adults
Premiumisation a key factor in Austria’s home laundry sales in 2025
Increase in disposable income to strengthen consumer purchasing power
Energy efficiency to remain key in purchasing decisions
Conscious consumption and a circular economy to influence manufacturing
Gorenje strengthens its position as Austria’s second largest brand
Specialist retailers remain dominate while e-commerce resumes growth
Samsung drives innovation with AI-powered laundry appliance solutions
Consumer Appliances in Austria - Industry Overview
Sustainability and multi-functionality aid market growth
Sustainability and smart features drive sales of major appliances
Sustainability drives innovation with energy-efficient appliances
Smart features become standard in high-end appliances
Heat pumps to see dynamic growth driven by eco-friendly climate control subsidies
Energy-efficient products and sustainability to drive consumer appliances growth
Established leaders remain dominant as smaller brands establish themselves
Specialist retailers lead consumer appliances sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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