PROSPECTS AND OPPORTUNITIES
Haier’s innovative auto-dosing and smart-control washing machines bring greater convenience to laundry
One of the most dynamic players in home laundry appliances during the review period was Haier, with the brand picking up considerable share and becoming an increasingly important player in the market. In 2024 Haier launched two new front loading automatic washing machines into the market.
BNPL and zero-interest-instalments making home laundry appliances more accessible
A key obstacle to increasing the possession rate for home laundry appliances in Malaysia is making these products more accessible, with some consumers unable to afford the investment. However, there is a growing trend of making these purchases online during annual sales events on e-commerce marketplaces such as Lazada and Shopee where consumers can often benefit from significant discounts on the asking price.
Rental services making ownership of home laundry appliances more affordable
Khind introduced the first of its kind “Rent-to-Own (R2O)” scheme in Malaysia in 2022, offering easy access and appliance ownership via its rental plan. The scheme offers monthly payment plans from 12 months to 36 months with a free annual care service plan throughout the R2O period.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Malaysia - Category analysis
KEY DATA FINDINGS
Front loading automatic washing machines find favour but obstacles remain to the growth of home laundry appliances
Value-added features appealing to young working adults
Samsung extends its lead with innovative offering while new Skyworth brand hits the market in 2024
Haier’s innovative auto-dosing and smart-control washing machines bring greater convenience to laundry
BNPL and zero-interest-instalments making home laundry appliances more accessible
Rental services making ownership of home laundry appliances more affordable
Consumer Appliances in Malaysia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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