PROSPECTS AND OPPORTUNITIES
Rise in house sales to stimulate consumer demand
Retail volume sales of home laundry appliances in Turkey are projected to experience further healthy, if slowing, growth over the forecast period. The anticipated rise in house sales and the government's provision of housing for the victims of the February 2023 earthquake are expected to boost the demand for these products.
Larger capacity and high-tech models are expected to drive growth
Automatic washing machines with larger capacities of 8-10kg are expected to become increasingly popular, as Turkish consumers continue to favour washing larger quantities of clothes at once and handling bigger items like curtains and duvets. Additionally, advanced technologies, including models with programmes that prevent clothing from creasing, use less water and electricity and help to eliminate viruses and bacteria are likely to drive higher demand.
E-commerce to expand retail volume share with wider product ranges and online promotions
Appliances and electronics specialists remained the leaders in the distribution of home laundry appliances in 2024. However, retail e-commerce is well placed to see further volume share growth in the forecast period, due to the expanding range of products and special price promotions available online.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Turkey - Category analysis
KEY DATA FINDINGS
Price rises and a high penetration rate limit the growth potential for automatic washing machines
Urbanisation and technology advancements push exponential growth in the demand for automatic dryers
Smart and eco-friendly appliances gain momentum in 2024
Rise in house sales to stimulate consumer demand
Larger capacity and high-tech models are expected to drive growth
E-commerce to expand retail volume share with wider product ranges and online promotions
Consumer Appliances in Turkey - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
-
- Built-in Automatic Dryers
- Freestanding Automatic Dryers
-
- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
-
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!