Retail volume sales of home laundry appliances in Turkey are projected to experience further healthy, if slowing, growth over the forecast period. The anticipated rise in house sales and the government's provision of housing for the victims of the February 2023 earthquake are expected to boost the demand for these products.
Automatic washing machines with larger capacities of 8-10kg are expected to become increasingly popular, as Turkish consumers continue to favour washing larger quantities of clothes at once and handling bigger items like curtains and duvets. Additionally, advanced technologies, including models with programmes that prevent clothing from creasing, use less water and electricity and help to eliminate viruses and bacteria are likely to drive higher demand.
Appliances and electronics specialists remained the leaders in the distribution of home laundry appliances in 2024. However, retail e-commerce is well placed to see further volume share growth in the forecast period, due to the expanding range of products and special price promotions available online.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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